Chloe Beauchet
President EMEA and Commercial Director of iconic fashion and jewellery Maisons (LVMH, L'Oréal, De Beers) — a career built at pivotal moments of brand elevation, business transformation and international expansion. Full P&L accountability, leadership of cross-functional teams, and deep expertise across retail excellence and client experience, omnichannel commercial development, international expansion, collection merchandising and offer strategy, marketing and communications. I believe in a collaborative and empowering leadership style that fosters accountability, a sense of belonging and pride. Eight years in strategy and organisation consulting at the outset of my career — a foundation that sharpened the ability to structure, transform and accelerate growth, results oriented. Passionate about creativity and heritage Maisons, with a constant focus on alignment between brand identity, product offer and commercial performance.
DE BEERS London — President EMEA — France, UK, Middle East (12 stores, direct & franchise) 2022 – 2025 • Member of the Executive Committee: contributed to redefining the brand platform and expansion strategy. • Directed the Europe & Middle East region. Full P&L accountability: +10% YoY. • Restructured the retail network in the Middle East: terminated dilutive franchise agreements, negotiated a strategic partnership with the region's leading luxury retailer to redeploy the brand. • Opened 2 flagships (Dubai Mall & Paris) and pop-up stores. Managed and developed franchise partnerships (Manchester, Middle East). • Directed the EMEA 360 marketing and communications strategy (budget $5.5M), across media, PR, influence, retail activations and client events for High Jewellery unveilings and flagship store openings. • Transformed retail culture: upskilled teams, deployed training programmes, CRM and performance management tools to embed lasting service excellence, clienteling, and performance-driven management.
MUGLER Fashion (L'Oreal) — Global Head of Sales & Merchandising — 100+ wholesale partners WW – Turnover x20 in 3 years 2019 – 2022 • Member of the Executive Committee: Contributed to shaping Mugler's turnaround strategy, centered on bold creative direction, innovative "see now / buy now / wear now" go-to-market approach, accelerated DTC through e-commerce, and global wholesale expansion. • Lead offer strategy and collection merchandising in coordination with the Creative Director and the Collection Director. • International Wholesale Development: wholesale client base x4 — US, Europe, Russia, China and Hong Kong. Selective partners. • Directed showroom operations, order management, allocation and replenishment strategy. Supervised sales administration. • Managed key accounts and strategic partnerships. Developed exclusive capsule collections and bespoke marketing plans for key accounts. • Launched the e-commerce site and the first digital showroom in an innovative, disruptive format. Oversaw customer service operations.
FRED Jewellery (LVMH) — Europe Retail Director — France, UK, Switzerland, Monaco (12 POS) 2015 – 2019 • Designed and executed the Europe retail strategy, aligned with the new brand platform. • Rolled out the new retail concept, opened new stores and pop-up spaces. Negotiated leases and commercial terms. • Full P&L ownership and commercial performance accountability: +12% YoY. • Drove a retail culture transformation: targeted hiring, art of selling and clienteling training programmes, and coached boutique directors on performance-driven management. • Owned the trade marketing agenda: high-impact retail activations, local partnerships and exclusive client events.
CHRISTIAN DIOR (LVMH) — Global Retail Director Baby Dior — Europe, M-E., Japan, Asia, China (17 POS) 2012 – 2015 • Led retail network expansion as Baby Dior was reintegrated into the House of Dior, ending years of licensing. • Full global retail ownership. Rolled out the new retail concept with 9 store openings across the Middle East, China and Asia. • Partnered with product teams to tailor the offer to new markets. Owned retail merchandising for Spain and Japan. • Drove a retail culture transformation to support a significant brand elevation. Doubled retail sales in 4 years. • Designed and deployed an innovative clienteling approach for UHNWI.
VITTORIA Concept Store — Boutique Director — 3M€, 12 luxury brands (bags & footwear) 2010 – 2012 • General management of the family-owned multi-brand luxury store: buying, staff management, sales, client development, administration. • Brands: Dior, Saint Laurent, Gucci, Prada, Miu Miu, Jimmy Choo, Chloé, Sergio Rossi, Giuseppe Zanotti, Marc Jacobs, Aquazzura.
ROLAND BERGER & EUROGROUP CONSULTING — Strategy Consulting 2001 – 2009 • Diverse projects across strategy, revenue acceleration, operational efficiency, cost reduction, reorganization, change management. • Cosmetics, media, tourism, utilities, transportation, aerospace, private equity.