Antwerpen, Belgique
Fabienne availability should be discussed
I am a proactive person with an entrepreneurial mindset.
I have extensive expertise in brand building, product management and successful B2B/B2C marketing strategies, with proven track record of business growth.
My multidisciplinary skills enable me to work in harmony with all stakeholders and partners.
Open to relocation
Open to Full time or Part time work
International Product & Marketing Director
Hedgren
May 2015 - Apr 2022
People management:
Supervise 5 designers (EU-USA-ASIA), 1 Operation manager and 3 Brand managers.
Product management:
Analyze market trends, competition, sales data and consumer needs.
Define the glo...
Product Marketing Manager for the US market
Delsey Luggage
Sep 2012 - Mar 2015
Build and manage the product portfolio including pricing policy and sourcing.
Results:
The product range was completely renewed with double-digit growth in turnover and margin.
Marketing Manager Europe
Delsey Luggage
Feb 2003 - Sep 2012
Define the product assortment. Drive the designers and all steps of the product development process.
Licensing and B2B: Porsche cars and lifestyle brands. Manage customer contact, contract negotiation...
Brand Manager
Chaudfontaine (Mineral Water And Fruit Juices)
Aug 2000 - Jan 2003
Rebuild the Sunland Plus brand and strengthen its market positioning.
Define the new Sunland Plus logo and packaging.
Lead the product promotion campaigns including budget and drive revenue.
Build and...
Communication Coordinator
The Cotton Group (Textile)
Jul 1999 - Jul 2000
Manage all communication support and trade fairs including budget.
Emmanuel De Blommaert
Global CEO, Hedgren
Direct manager
I worked successfully with Fabienne for 4 years. Fabienne was completely in charge of the product strategy and development processes and the marketing operations. Fabienne’s knowledge of marketing and product development in both process and execution is impressive. She has also a strong sense of creativity and led the design team. She is extremely hardworking and dedicated to both the big picture activities as well as all the details. Fabienne is a pleasure to work with and she has a positive impact on people and projects. Hiring Fabienne for a short or long term assignment will quickly prove to be one of your company’s greatest assets.
Marketing Strategy
(Advanced)
Market Analysis
(Advanced)
Business Strategy
(Advanced)
Product Management
(Advanced)
Brand Development
(Advanced)
Head Of Design
(Advanced)
Brand Management
(Advanced)
Budget Management
French
Native
English
Fluent
Dutch
Work Proficiency
Spanish
Basic
Italian
Basic
Ichec Brussels Management School
Certificate of Strategic Marketing
1994 to 1995
University of Liège, Belgium
Master of Economics
1988 to 1993
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