I am a proactive person with an entrepreneurial mindset. I have extensive expertise in brand building, product management and successful B2B/B2C marketing strategies, with proven track record of business growth. My multidisciplinary skills enable me to work in harmony with all stakeholders and partners.
People management: Supervise 5 designers (EU-USA-ASIA), 1 Operation manager and 3 Brand managers. Product management: Analyze market trends, competition, sales data and consumer needs. Define the global product strategy (more than 400 sku's) and drive the entire seasonal product development process with the designers. Ensure innovative and sustainable products in line with the brand positioning and financial objectives. Manage the entire pricing strategy (from purchase to retail price), maximize profit and reach financial objectives. Brand management: Define and execute the marketing strategy (on and off line). Generate social media and PR content: direct photo shooting, videos, stories and supervise outcome. Develop sales tools (catalogue, merchandising plan, POS materials). Organize and participate in trade fairs and seasonal events. Client management: B2B projects: full responsibility of key account management and business results. Buying and sourcing: Select suppliers in collaboration with the Operation manager. Maintain required quality standards. Collaborate to determine seasonal product purchases based on sales forecasts and inventory levels. Results: Improve the product portfolio performance. Significantly increase margins (+10 points). Develop sustainable product category and reach new consumers. Generate 20% of EMEA turnover with B2B projects.
Build and manage the product portfolio including pricing policy and sourcing. Results: The product range was completely renewed with double-digit growth in turnover and margin.
Define the product assortment. Drive the designers and all steps of the product development process. Licensing and B2B: Porsche cars and lifestyle brands. Manage customer contact, contract negotiation, product development, and drive business. In-store product promotion: implement loyalty program campaigns, merchandising plan and POS materials. Manage the Antwerp office of Delsey luggage. Results: Maintain the revenue growth and n°1 position of Delsey in France and expand to other countries. Create and launch the new product category of Delsey back-to-school.
Rebuild the Sunland Plus brand and strengthen its market positioning. Define the new Sunland Plus logo and packaging. Lead the product promotion campaigns including budget and drive revenue. Build and execute advertising campaigns for Sunland and Chaudfontaine water. Results: Continuous growth of Sunland Plus juices and gain of market share.
Manage all communication support and trade fairs including budget.
Manage marketing tools including trade fairs, photo shoots, media planning and budget. Manage the cushions and parasols category. see less
I worked successfully with Fabienne for 4 years. Fabienne was completely in charge of the product strategy and development processes and the marketing operations. Fabienne’s knowledge of marketing and product development in both process and execution is impressive. She has also a strong sense of creativity and led the design team. She is extremely hardworking and dedicated to both the big picture activities as well as all the details. Fabienne is a pleasure to work with and she has a positive impact on people and projects. Hiring Fabienne for a short or long term assignment will quickly prove to be one of your company’s greatest assets.