Brésilien trilingue (français, anglais, portugais), diplômé en design de mode avec trois ans d’expérience dans le marché, principalement du prêt-à-porter et du luxe. J’ai développé une expertise en marketing digital et d’infl uence, e-commerce, gestion des partenariats, stratégie de communication, médias, tendances, création de contenu et optimisation de la visibilité des marques.
- Customer loyalty and assistance during the shopping experience journey through clear and effective communication. - Checkout in the cashier. - Management of stock. - Organization and cleaning of the fitting rooms after sales. - Organize the store according to the standards of brand presentation. - Ability to manage multiple tasks simultaneously, keeping everything well organized. - CRM and sending of personalized e-mail marketing to the clients weekly by Endear platform. - Collaborated in the training of new team members, ensuring rapid adaptation to sales processes. - Manage influencers for in-store content production. - Take photos during events for the brand's social media.
- Creation of optimized content with keywords. - Establish partnerships with influencers to expand the site's reach. - Produce multimedia materials for social media. - Define the editorial calendar based on relevant dates and strategic themes with the marketing’s team. - Develop creative campaigns and original content for Instagram and LinkedIn, increasing audience loyalty and expanding the followers base. - Coordinate the creation of social media posts related to e-commerce. Create and monitor promotions and sales campaigns via Shopify. - Update of more than 30 products per day, including descriptions, images, and prices on the website. - Supervise stock control, product selection, packaging, and shipping of luxury goods, ensuring a 95% order delivery rate on the website. - Making contact with suppliers and managing inventory control spreadsheets. - Responsible for sending media to VIP clients, assisting in the finalization of sales.
- Order management and logistics via the VTEX platform. - Customer service, support for online purchases, payment and delivery via Zendesk. - Separation and packaging of online orders, direct contact with delivery providers. - Management of customer returns and complaints.
- Create and publish content on social media, directing readers to the website. - Monitor and adjust SEO strategies based on reports and analyses. - Conduct interviews with fashion professionals and cover events. - Analyze performance metrics and audience behavior, generating monthly reports to guide strategic marketing decisions.