Giorgia Burighel
Strategic merchandising and buying leader with over 10 years of experience in luxury, streetwear, and sportstyle. Proven expertise in product strategy, assortment planning, and long-term brand positioning across international markets. Adept at coordinating global and regional teams, creating smooth cross-functional processes, and aligning design, production, marketing, and finance to deliver consumer-right assortments. Strong background in budgeting, forecasting, and P&L; support, with a proven ability to build high-performing teams.
- Defined and executed strategic merchandising frameworks aligning global vision with regional opportunities. - Partnered with design, production, marketing, and finance to build cohesive go-to-market strategies. - Led budgeting and forecasting initiatives with finance, ensuring profitability and long-term planning. - Streamlined cross-functional processes, enhancing collaboration across departments. - Developed and mentored a team of professionals, strengthening organizational capability.
- Advised international retailers and brands on merchandising strategy, assortment planning, and pricing models. - Developed omnichannel buying frameworks that increased gross margins and reduced excess inventory. - Implemented forecasting models with finance teams to optimize resource allocatio Developed go-to-market strategies for emerging brands, ensuring successful entry into competitive luxury and streetwear segments. Created customized buying strategies tailored to different retail formats, optimizing product placement and category mix. Conducted financial and sales performance reviews with clients, identifying key opportunities to improve margin and profitability.
Reported directly to the board, providing innovative solutions to boost sales and purchase eciency. Led business intelligence integration projects and restructured the merchandising department. Developed and executed marketplace strategies, enhancing the company's digital footprint. Utilized advanced analytics to forecast sales trends, optimize inventory, and improve purchasing decisions. Implemented ecient processes and workows for the buying departments, resulting in increased operational eciency.
Reported directly to the board, providing innovative solutions to boost sales and purchase eciency. Led business intelligence integration projects and restructured the merchandising department. Developed and executed marketplace strategies, enhancing the company's digital footprint. Utilized advanced analytics to forecast sales trends, optimize inventory, and improve purchasing decisions. Implemented ecient processes and workows for the buying departments, resulting in increased operational eciency.
Coordinated product sourcing for ultra-high-net-worth individuals (UHNWIs), establishing lasting brand relationships to enhance protability. Managed partnerships with over 20 luxury brands, ensuring high standards of service and product quality.
Analyzing sales data, best sellers, and sell-through rates to identify market opportunities Conducting market and competitor analysis on product and pricing positioning Collaborating with other departments like Planning, Buying, Visual Merchandising, and Marketing Coordinate the supply coming from the italian market Generating weekly, monthly and seasonal reports on sales, best sellers and sell- through
Brandy & Melville franchisee
I highly recommend Giorgia, who served as the Head of Buying and Merchandising in our team at Slam Jam. Giorgia consistently demonstrated exceptional leadership, strategic thinking, and a keen eye for market trends. Her ability to manage and inspire her team was instrumental in driving our department’s success. Giorgia’s dedication and expertise make her a valuable asset to any organization.