Simon Edwards


Open to Opportunities

Simon Edwards

Team Head Design Sportstyle Apparel

Current Location

Nürnberg, Germany

Simon is open to new work opportunities

Apparel & Fashion design specialist with extensive experience gained with global omni-channel brands.

I'm passionate about design and leading in the creation and translation of concepts for fashion/lifestyle and activewear collections across all genders.

Focused on creating innovative and inclusive product through exploring lifestyles, trends, cultural insights and tech innovation.

I attract, hire, develop and coach design teams, providing guidance with a focus on brand strategy and consumer experience in mind.

Empathetic and collaborative leader with a passion to inspire, and nurture growth within a team, strategizing cross-team efforts globally.

British native currently based in Germany.

  • Brands Simon has worked with
    • PUMA
    • Zalando
    • Missguided
    • LC Waikiki
    • Wallis Fashion
    • Speciality Fashion Group
    • Forever New
    • Dorothy Perkins
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Hourly Consulting
  • Freelance Assignments
  • Permanent Positions

Team Head


Nov 2019 - Present

Leadership of 10 apparel designers working across menswear, womenswear & kidswear.
Providing strategic direction to the team through creation of seasonal collections, driving for innovation aligned wi...

Womenswear Design Lead


Aug 2017 - Jul 2019

Leadership of 10 apparel designers across two womenswear private label brands, developed assortment from concept to delivery, product guidance for campaigns, set the focus for each customer segmentat...

Design Manager


Jan 2017 - Aug 2017

Managed and mentored the design team to create innovative and cohesive online and retail collections across Outerwear, Wovens, Knitwear &Jersey Worked closely with buying managers to drive 360 concep...

Freelance Womenswear Design Consultant

LC Waikiki

Aug 2017 - Jul 2019

Provided creative direction with trend concept recommendations for Turkey’s largest retailer. Team management of 6 designers for casual womenswear lifestyle.

Established Designer

Wallis Fashion

Oct 2013 - Jan 2015

Lead Designer for Dresses & soft woven's

  • Team Leadership


  • Trend Forecasting


  • Design Project Management


  • Coaching & Mentoring


  • Concept Development


  • Creative Direction


  • Womenswear


  • Menswear




Manchester metropolitan university

BA Hons

Fashion Design with technology

1998 to 2002

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