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Simon Edwards

Design Direction I Creative Leadership I Mentorship Advocate
Portfolio website
About

I bring extensive retail experience leading design teams, notably at PUMA and Zalando, creating innovative collections. Skilled in driving brand strategy and product development, I excel in dynamic environments, ensuring cohesive customer-focused designs. Fluent in English, flexible, and adept at managing diverse retail settings.

Previous Brands
New Soul
The Unfold
BYSIM
PUMA Group
Zalando SE
Missguided
LC Waikiki
Arcadia Group Ltd
Select Fashion
Specialty Fashion Group
Work Experience
Massage Therapist
Feb ‘25 -
New Soul

Founder & Massage Therapist
Aug ‘24 -
The Unfold

Bespoke mobile massage experience in Berlin, designed for deep restoration and reconnection.

Freelance Consultant
Sep ‘23 -
BYSIM

BYSIM | Holistic Design & Well-Being

Team Head Design Sportstyle Apparel
Nov ‘19 - Aug ‘23
PUMA Group

Design Lead - Women's Young Fashion
Aug ‘17 - Sep ‘19
Zalando SE

Design Manager
Jan ‘17 - Aug ‘17
Missguided

Freelance Womenswear Design Consultant
Jan ‘15 - Dec ‘16
LC Waikiki

Established Designer - Wallis Dresses
Oct ‘13 - Jan ‘15
Arcadia Group Ltd

Senior Designer
Oct ‘12 - Oct ‘13
Select Fashion

Concept Designer
Sep ‘11 - Sep ‘12
Specialty Fashion Group

Languages
English - Fluent
Education & Training
Manchester metropolitan university
‘98 - ‘02
BA Hons
Fashion Design with technology
London, UK