Senior Product Experience Designer with 15+ years of experience across digital product, UX/UI, and visual design, specialising in workflow-driven interfaces and scalable digital experiences. Over the past few years, I’ve focused on designing B2B platforms, operational dashboards, and SaaS-style products — translating complex business requirements into intuitive user flows, usable interfaces, and scalable design systems. My background in digital and visual design helps me balance usability, interaction clarity, and visual consistency across product experiences. I enjoy simplifying complexity, improving workflows, and collaborating closely with product managers and engineers to create thoughtful, user-centred solutions. Experienced with: • Product Experience & UX/UI Design • Workflow & Interaction Design • Dashboard & Operational Interfaces • Design Systems & Scalable UI • Usability & Accessibility • Cross-functional Product Collaboration
MOTIF, the apparel knowledge hub for the fashion and apparel industry, was a project initiated by Alvanon in 2017. After 2 years of support and nurture from the parent company, MOTIF has become an independent business entity.
Gibson Innovations was the licensee of Royal Philips. It operated the business line of Philips audio before its shutdown in 2018.