Hello! My name is Megan, and I am currently working at Balenciaga as a Ready-to-Wear Merchandiser in Paris, France. I am originally from the United States, and I moved to France to pursue a career in the luxury industry. I am extremely passionate about the industry, and am particularly interested in brand management and public relations. I am a creative individual with a variety of professional backgrounds, which has equipped me the ability to have a vast understanding of business, specifically within marketing, sales, and project management in the fashion, tech, and healthcare industries. I am available to assist with a variety of tasks, from data management/extraction/manipulation, brand guidelines and handbooks, brand management, and social media management, among other interests. I would love to connect! Please reach out to me with any questions you may have!
Orchestrate bi-weekly product launches, managing the entire lifecycle from ideation to execution Develop comprehensive copywriting handbooks and craft engaging product names and descriptions for a catalog of over 4,000 items, enhancing customer engagement and conversion rates Spearhead the implementation of streamlined data management processes for product management, inventory tracking, and launches, fostering cross-departmental collaboration and operational efficiency Collaborate seamlessly with e-merchandising, content management, and social media teams to optimize category mapping and product presentation across all customer-facing platforms
Developed and enhanced weekly and monthly analyses to evaluate sell-through, revenues, and the success metrics of artworks and special projects Managed and processed over 500,000 data points weekly to generate real-time sales analyses for 182 global luxury stores, wholesalers and e-commerce platforms Developed and upheld seasonal launch tools, overseeing the creation of buy book creations, coordinating photos and selling locations, and adjusting allocations to align with buyer demands Conducted extensive research to strategize 360-degree product launches and optimize product life cycles for increased market penetration
Led the integration of Marketing & CRM software across 25 long-term projects, ensuring timely project completion within allocated budgets and scopes Directed the execution of targeted marketing campaigns to help clientele drive a rise in lead generation and facilitate expansion in the customer base Specialized in consulting multi-million dollar Advertising, Retail, and Product-focused companies, developing innovative solutions based on key performance indicators (KPIs) Configured Marketing Demographics platforms, improving insights into consumer behavior and enabling data-driven decision-making processes
Implemented visual merchandising strategies on a weekly basis, aligning with brand guidelines and utilizing selling reports to enhance the retail experience Analyzed sales data, product categories, and market trends within a high-value $2.1 million store, providing valuable insights surrounding market potential and brand competitors Developed and executed selling tactics aimed at delivering desired financial results and optimizing product distribution Supported and integrated strategic corporate brand marketing initiatives and promotions
Developed graphic design templates, websites, presentations, and brochures to form creative, relevant content Collected and categorized thousands of pieces of data for 6 long term projects Assisted in the implementation of a new data management platform, ensuring seamless movement and organization of necessary data