Massimiliano Maggiolo
I lead creative direction and design for brands that need results, not noise: repositioning, turnaround and scale‑up contexts where product, brand and operations must move in sync. Over 25 years, I have helped heritage, premium and growth brands navigate flat or uncertain demand by reshaping womenswear and RTW assortments, tightening range architecture, and building teams that deliver both commercial performance and aesthetic clarity. I am particularly effective in mandates where a brand must: - Reposition from ageing to younger, higher‑value audiences without losing its core equity - Shift from wholesale‑led to DTC and digital‑first models while protecting product integrity - Restore profitability through collection focus, margin‑conscious design, and controlled complexity I’m interested in Creative Director / Head of Design roles and interim or project‑based mandates for: - Heritage and legacy houses needing a modernised, globally relevant proposition - Premium and elevated high‑street brands seeking clearer identity and higher full‑price sell‑through - PE‑backed or founder‑led businesses aiming to scale responsibly without diluting their DNA Advisory and interim work: - 12–18‑month capsule‑led repositioning of womenswear, testing a new creative direction through a limited number of collections. - Range architecture and margin rebuild, rationalising assortments and pricing to protect full‑price sell‑through. - Design‑to‑retail turnaround for a heritage brand, stabilising the pipeline and studio over 6–12 months. - Season‑zero repositioning for a founder‑led or PE‑backed brand, defining the first coherent creative and product strategy.
LANVIN GROUP-Luxury Skinwear, established in 1950, is renowned for its circular warp technology innovation, future sustainable and recyclable yarns and biodegradable materials. Drove the repositioning of RTW and performance categories through material-driven design leadership, delivering improved desirability and significant commercial growth while empowering a collaborative studio culture.
Luxury Silk Company with an unsullied heritage in Silk Textiles, Home Decor and timeless RTW. Transformed heritage craft into internationally relevant womenswear, menswear and lifestyle products, strengthening brand identity and category performance through textile-driven storytelling and technical modernity.
➤ Creative/Head of Design Department/ Product Development Leading design for international womenswear/menswear brands with a strong focus on woven innovation, sustainability and fit excellence. Acting as a strategic creative partner to deliver compelling seasonal products with efficiency and impact.
Innovative fashion company, leader in premium Denim and affordable Luxury, part of TRENDY INTERNATIONAL GROUP Elevated RTW execution through strong woven and denim development, faster design-to-fit processes and dynamic visual identity aligned with global market expansion.
Italian luxury fashion house, thriving in Knitwear - RTW Men, Women and Accessories. I acted as the operational link across design, product development, and suppliers for men’s and women’s RTW, ensuring collections were delivered to the highest creative and commercial standards. I oversaw workflows, managed product allocation, and supported Creative Directors to protect brand DNA while scaling efficiency across the seasonal calendar.
CO-FOUNDER - Italian tailor-fashion house in Milan Contemporary Women's Collection, Made to Order and Ceremony Dress I co-founded an independent womenswear label defined by Italian craftsmanship, contemporary tailoring, and a responsible supply chain. I shaped the creative and product identity end-to-end — from concept, fabrics, and fit refinement to visibility at Milan’s WHITE trade fair — while nurturing relationships with Japanese, Korean, and European retail partners. I built a business that balanced creativity with agility: exclusive capsule collections, made-to-order and ceremony wear, and a growth model rooted in premium quality, precision, and sustainability.
Italian luxury fashion house in Milan • RTW Men, Women and Accessories. Refined Italian craftsmanship through couture-level fittings, textile experimentation and bold RTW identity that energised brand expression and consumer connection.