Graphic Design • Brand Identity Design • Creative Direction
At Eyesite Opticians, I spearheaded creative direction initiatives, collaborating closely with Ethical Eyewear & Eyesite Prive. Drawing from my extensive academic background, I played a pivotal role in refining brand narratives, orchestrating intricate photoshoots, and ensuring brand consistency across diverse demographics. My hands-on experience in Yorkshire illuminated the nuances of luxury eyewear branding, honing my skills in aligning individual creativity with overarching brand ethos.
Founded The Collab Club - a platform for creatives from various fields to exchange ideas and explore opportunities to collaborate. Club members organised regular visits to exhibits, networking events for creatives, workshops and so on to help each other find inspiration & opportunities to expand their professional network in London. The club strived to bring out the best in each member by providing opportunities that would help them hone their skills - be it creative writing, photography, digital design, fashion design, styling, PR or event management. As students & young creatives, we're all looking to develop our own style & essence the Collab Club strived to help each and every member throughout their creative journey at Conde Nast College. Work - organised and conducted professional photoshoots of all members, sent regular updates about networking & creative events, organised weekly meetings to discuss collaborations and opportunities, conducted interviews for social media campaigns & newsletter.
Developed a brand identity and logo for Krut’s, an organic snack company catering to health-conscious consumers. Emphasized minimalism in design, mirroring the brand's core values of natural and wholesome eating. Ensured packaging designs were sustainable, prioritizing biodegradable materials in line with the brand's ethos. Perfect for those seeking guilt-free snacking.
Creative Direction for a health awareness campaign at Bangalore Times Fashion Week @ JW Marriott Hotel that promoted gut health & wellness.
Event branding, poster design, social media strategy, social media marketing, online promotions, influencer marketing