Milana Baysangurova

Led full commercial and operational management of two flagship luxury fragrance and cosmetics boutiques in Central London, holding complete responsibility for sales performance, profitability, team leadership, and brand positioning. Owned and delivered annual sales targets, driving consistent revenue growth through strategic KPI management (ATV, UPT, conversion, CRM capture and client retention). Managed full P&L accountability, controlling payroll, stock loss, operating costs, and margin optimisation. Recruited, trained and developed high-performing luxury sales teams, fostering a clienteling-driven culture focused on experiential selling and repeat business. Led daily floor management, coaching team members in fragrance storytelling, upselling techniques, and personalised luxury service. Built and maintained strong relationships with high-net-worth and VIP clients, increasing repeat purchase rate and long-term loyalty. Implemented CRM strategies and private client outreach initiatives to drive event attendance and exclusive sales. Partnered with PR and marketing agencies to elevate brand visibility, organising in-store events and collaborations to increase footfall and brand awareness. Conducted competitor and market analysis to identify commercial opportunities and new product positioning strategies. Oversaw stock control, inventory management, replenishment planning and shrinkage reduction. Ensured compliance with company policies, health & safety regulations, and luxury retail standards.

Expanded brand presence and drove student recruitment in new international markets. Built and managed relationships with agents, suppliers, and local partners. Developed tailored social media campaigns to increase awareness and engagement. Negotiated partnership contracts, ensuring compliance with local regulations.

Promoted higher education programs to affluent clients in Russia and CIS. Conducted client consultations, presentations, and international fairs to drive enrolments. Managed contracts and invoicing, ensuring smooth client experiences.

Acquired and managed a portfolio of high-value clients, offering investment and wealth management solutions. Provided bespoke financial strategies, increasing long-term client retention.

Expanded market share through building and strengthening distributor and client relationships. Delivered end-to-end service excellence, from lead generation to contract negotiation. Analysed competitor products and market trends to support commercial strategy.

Developed new client networks in untapped markets, increasing company revenue. Negotiated high-value contracts and closed multiple large-scale deals.

Grew sales presence in six Russian regions by strengthening client and distributor relationships. Oversaw technical and commercial negotiations, ensuring long-term partnerships.

Different roles as interpreter, translator and further progression into secretary/PA for different NGO's in the South of Russia.