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Andrew Martin

Digital marketing director with 12+ years' experience.
About

A results-oriented digital marketing leader with 12+ years of experience driving revenue across marketing channels in e-commerce organisations. Experienced in developing and executing acquisition and engagement marketing strategies within B2B and B2C industries. Adept at building and motivating high performance teams to work collaboratively and deliver on business goals. Comfortable working with and influencing at multiple levels of the organisation, including with C-Suite team members.

Previous Brands
Shutterstock
Getty Images
Amazon UK
Feelunique.com
Google
The Nielsen Company
Marketing Development Programme UCD
Work Experience
Principal Product Manager
Feb ‘24 -
Shutterstock

- Product leader for the Shutterstock E-Commerce business, driving the product vision, strategy and roadmap for high-impact initiatives. - Leading cross-functional teams (engineering, design, marketing, business intelligence, legal etc.) to bring new products to market and deliver exceptional customer experiences. - Collaborating with stakeholders to gather requirements, prioritise features and ensure alignment with business objectives. - Fostering a data-driven culture and leveraging insights to inform product decisions and optimise performance. - Communicating effectively with stakeholders at all levels, including executives, engineers and customers.

Director of Digital Marketing
Dec ‘18 - Nov ‘22
Getty Images

- Developed and led the execution of the digital strategy across marketing channels for the Getty Images e-commerce business in 40 markets throughout the Americas, EMEA and APAC. - Led and motivated a team of six geographically distributed marketing managers and specialists as well as external agencies. - Managed an eight-figure annual marketing budget across paid search, paid social, programmatic and affiliate advertising with a focus on the Customer Lifetime Value return on investment. - Collaborated closely with cross-functional teams, including product development and customer services to ensure developing customer needs were continuously addressed. - Implemented multivariate tests to understand the incrementality from initiatives and ensure continued improvement in the customer experience. - Regularly presented to C-Suite team with updates on progress against goals and proposals to pursue new opportunities.

Marketing Manager - Prime Now
Nov ‘15 - Nov ‘18
Amazon UK

- Defined and executed acquisition and retention marketing strategies for Prime Now, Amazon’s ultra-fast, 1-hour delivery service and Fresh, Amazon’s grocery subscription service. - Marketing: Leveraged personalisation platforms to create data-driven automated email, on-site, digital and offline campaigns. - Project Management: Led cross-functional demand-generating initiatives, collaborating closely with teams including inventory management, operations, finance and vendor management to ensure the successful execution of the projects. - Website Merchandising: utilised A/B testing to understand customers’ website engagement, monitoring performance and optimising towards revenue and improved profitability. - Internal Stakeholder Management: built relationships and influenced at multiple levels of the broader Amazon organisation, to advocate for Prime Now and Amazon Fresh as key strategic Amazon businesses.

Digital Marketing Manager
Jul ‘13 - Oct ‘15
Feelunique.com

Managed the paid digital channels for an online cosmetics retailer with a budget of £2.5million driving new customer acquisition across paid search, paid social and display channels.

PPC Account Manager - Adwords
Jul ‘12 - Jun ‘13
Google

- Managed trusted relationships with a portfolio of Google's largest Retail clients - Developed compelling digital solutions and built retailers' businesses and brands online. - Strong account management, sales, PPC, online marketing and relationship-building skills. - Advanced knowledge of Analytics, Google+, YouTube, Mobile and Display advertising formats.

Adwords Account Strategist
Mar ‘10 - Jul ‘12
Google

Provided strategic analysis and built online advertising campaigns for some of Google's top Retail clients. Client portfolios sat across a number of retail sub-verticals, including apparel, jewellery, gifting, consumer electronics and catalogues. The role required strong analytical skills, in-depth knowledge of the relevant industries and a robust knowledge of Microsoft Excel and Google products such as Google Ads/Adwords and Google Analytics.

Client Service Executive
Jan ‘09 - Mar ‘10
The Nielsen Company

Analysed sales trends in the FMCG category, focusing primarily on Health & Beauty and Frozen Food clients.

Marketing Advisor
Feb ‘08 - Dec ‘08
Marketing Development Programme UCD

The MSc. in Marketing Practice operates as a commercial organisation, the Marketing Development Programme. Throughout the year on the course, students, known as Marketing Advisors, work on commercial projects for fee-paying clients. During my time on the Marketing Development Programme, projects I worked on included: Quantitative and Qualitative Market Research for companies including Leinster Rugby, Maxol and Alpha Romeo. Event Management - hosted an evening of dinner and entertainment for 200 of Ireland's top marketing professionals. Guest Speaker Series - organised guest speakers to visit the college to talk to students and share their experience and insights on topical matters.

Business Systems Executive
Sep ‘07 - Feb ‘08
The Nielsen Company

Languages
English - Native
Irish - Fluent
German - Basic
Education & Training
University College Dublin
‘08 - ‘08
Master of Science, Marketing Practice
Marketing
University College Dublin
‘04 - ‘07
Bachelor of Commerce
Commerce
Prague, Czechia