Digital Marketing strategy definition based on the Project Management Concept (e commerce, ready to wear brand) Benchmark and competitive analysis • SEO, SEA, UX, auditing , optimisation optimising customer traffic pattern and indexation • Social Media (SMO&SMA: editorial calendar, targeting and paid ads on FB and IG), Influence marketing • Content strategy according to personas: editorial themes, semantic research, keywords • E mailing: loyalty, acquisition, storyboard • Research and selection of service providers, partnerships • Recommendations, analysis of performance indicators
Hair Diagnosis and Cosmetics, marketing of products and personalized care, business development • Management of customer portfolio, developing of a customer loyalty • Customer relationship in all stages of the sales cycle • Sales support, after sales service, litigation management • Direct marketing: face to face, phone sales, e mailing • Training and operational management of employees • Promotion of products and services, implementation of sales tools via CRM webdiagnosis , intermediate and final follow up) • Developing and adapting of print and digital marketing tools • Implementation of the commercial strategy Results : Management of a customer portfolio of 2500clients/year,