- Gestion et développement du portefeuille clients B to B - Représentation de la marque et renforcement de sa notoriété sur le secteur - Présentation et préconisation de l'ensemble de la gamme de produits, conseil client, négociation d'offres commerciales, gestion des litiges, ADV
Développement du réseau professionnel, négociation, webmarketing
>Digital marketing strategy definition based on the Project Management Concept (e-commerce, ready-to-wear brand) -Audit, SEO, SEA, UX, optimizing customer traffic pattern and indexation -Social Média (SMO&SMA: editorial calendar, targeting and paid ads on FB et IG), Influence marketing -Content strategy according to personas -Benchmark -E-mailing: loyalty, acquisition, storyboard
>Hair Diagnosis and and Hair Cosmetics, personalized customer care, business development -Management of customer portfolio, developing of a customer loyalty -Operational marketing: direct sales, mail order selling, phoning, e-mailing -Communication: brand and image promotion, pitch, training -Commercial strategy and product positioning -Training and operational management
-Management of a ready-to-wear purchasing office, selling on the export market -Management of international customers (EU, Eastern Europe, Africa) -Sales administration -Export sales procedures monitoring -Supplier relations -Interface with external services (bank, legal, accounting, administrations)
-VIP vacation seasonal rental agency, sales, communications, back office, business development -Customer success management -Maintaining owner-client interaction -Digital marketing: administration of web content, e-mailing
>Professional equipment and cosmetics distributor, hairdresser & a beauty salon, d a training center -Coordination and control of different phases of the opening of Mod's Hair salons in Russia -Supervision of training sessions -Searching for business partners in France