Juri Dalla Rosa

Full P&L responsibility; delivered an audited turnaround with strong YoY growth and a return to sustained profitability within <3 years. Strengthened working-capital discipline; eliminated shareholder payables and reduced liabilities by >90% (FY23 vs FY22). Created and rolled out the first Core Collection and POS planogram framework across the network, aligned to display capacity and local demand. Improved availability and stock rotation through disciplined allocation and structured inter-POS transfers, supported by swap actions with partners. Drove Gulf +85% / India +60% through channel mix reset, pricing architecture and distributor upgrades. Built the cruise travel retail channel from zero; secured listings with luxury cruise operators. Owned annual business planning, budgets and rolling forecasts; ran weekly performance reviews with clear actions and follow-up. Led VIP client events and represented the brand at Dubai Watch Week 2023.

Drove regional growth across Wholesale & Travel Retail; delivered +12% sales through tighter execution with markets and operators. Managed rollout execution for 50+ POS openings worldwide via local brand managers (assortment readiness, core display compliance, escalations). Led key duty-free initiatives incl. Hainan; improved sell-through by +23% through better assortment focus and activation; ran weekly reviews (sell-out, stock, forecast, actions).

Led the Istanbul New Airport (IST) project at Group level; secured location selection and commercial placements on a multi-brand basis (brand teams negotiated final T&Cs). Led group-level business reviews with Travel Retail operators covering the full brand portfolio; aligned priorities across brands, partners and regions. Reported to CEO Nick Hayek Jr.; ensured Travel Retail roadmap matched corporate priorities and performance targets.

Owned annual business plan (targets, budget, forecast) and weekly performance cadence. Accountable for the country marketing plan and budget. Owned assortment and stock priorities across doors; defined core assortment and POS planograms to improve turns and in-store conversion. Led a 120-person cross-functional team (5 direct reports); exceeded targets two years in a row. Led CEO-mandated distribution restructuring; shifted to high-traffic sites and optimised department-store mix (+17% sales; +11% department-store growth). Negotiated new stores and SIS projects (site selection and lease terms); introduced a KPI dashboard to improve conversion and staff productivity.

Built annual business plans (targets, budget, forecast) and led weekly performance reviews with markets and partners. With JV partner Alzouman, drove the KSA expansion plan and supported rollout execution for 135 mono-brand stores (site pipeline and lease support; JV led negotiations). Converted India and Turkey from distributor to wholly-owned subsidiaries; strengthened control, margin discipline and execution. Built and expanded business in Kuwait, Qatar and the UAE; managed multi-million USD marketing budgets and GCC pricing/margin strategy. Owned assortment and buy/allocation decisions with partners; ran swap programs to clear slow movers and protect core availability.

Initiated the establishment of a new position by formulating a comprehensive Key Account Management concept for the Swiss market. Successfully advocated for the creation of a Key Account Manager role, resulting in improved competitiveness, accelerated sales growth, and optimized location selection within the distribution network. Streamlined sales force operations, enhancing efficiency and overall sales performance. Provided motivation, guidance, and leadership to a team of 3 Regional Managers and 3 Visual Merchandisers. Orchestrated impactful marketing events during the opening of mono-brand stores in key cities, generating significant brand visibility and customer engagement.