www.caroldsouza.co.uk
(Project Based) - Designed look books to present complex and technical information in a creative manner. - Crafted compelling client pitches and presentations, leading to an increase in sales. - Implemented new visual communication strategies, resulting in an increase in order quantity with repeat buyers such as Polo Ralph Lauren, Pierre Cardin, Van Heusen and Aeropostale. - Executed in-depth monthly market, product and topic research, staying ahead of emerging trends.
• Conducted market and trend research to drive design and campaign decisions for upcoming seasons. • Led cross-functional teams to develop and implement brand and marketing strategies, resulting in an 80% increase in website traffic. • Planned and executed promotional events to enhance brand awareness and engagement with the local creative community. • Enhanced online user retention by 50% through a strategic UI redesign focusing on accessibility and clarity of service.
- Art direction and styling for photoshoots and video shoots for social media content. - Illustrations and graphic work for marketing materials and website. - Elevated brand presence and community involvement through a 360 campaign, merging social and e-commerce content with offline interactive events. - Achieved 95% of lead generation objectives via targeted promotional event for a product launch, focusing on specific demographic segments. - Conducted in-depth analysis of customer journey interactions, optimising shopify e-commerce UI and visual design and achieve a 4% uplift in conversion rates. - Monitored market trends, consumer trends and competitor strategies to identify innovative opportunities.
The Savannah College of Art and Design collaborated with Reese Witherspoon's brand Draper James on a 'Mommy and Me' Exclusive Capsule Collection. I was in charge of leading the Marketing Team: - Art direction and fashion styling of photoshoot and video shoot for digital and print. - Designed the marketing strategy, from market research to the creation of high-quality deliverables. - Conducted thorough model and location scouting to match brand identity. - Orchestrated a successful collection launch event, resulting in a 75% NPS. - Collaborated with cross-functional teams to support product development for the collection.
- Developed a cohesive brand identity, including logos, menus, and business cards etc. - Assisted in developing marketing strategies, bolstering brand awareness and engagement. - Produced high-quality visual content for print, digital platforms, and social media. - Assisted in event planning and execution. - Drove a 5% uplift in customer customer retention and loyalty through a 360 marketing campaign that established the restaurant as the “go-to” spot for locals.
- Fashion styling and art direction for advertising photoshoot. - Booked samples and coordinated sample shipments for shoots. - Shortlisted photos for approval and designed the layout of the look book pages. - Responsible for social media management, including Instagram, Facebook and Twitter (X). - Assisted in marketing and communication strategy for the website and socials. - Maintained the product display and visual merchandising of the showroom.
- Efficiently prepared and packed orders adhering to company shipment standards. - Conducted product inspections for quality assurance, verifying tags, SKUs, and updating inventory systems.
- Assisted in creative concepts & styling for digital and print editorial. - Booked samples and coordinated sample shipments for shoots. - Competitive analysis and market research on products, materials and competition. - Maintained the product display and visual merchandising of the showroom.
- Collaborated in team environments to coordinate and execute art activities. - Led the UBS tour, guiding a team to ensure a seamless experience.