With expertise in media activation, digital marketing and brand management, I develop impactful marketing campaigns that increase brand awareness and create meaningful results. Throughout my career, I have worked with international companies in Beauty, Advertising, Retail and Design sectors, where I bring authentic brand experiences to both B2B and B2C contexts. + Trilingual – Fluent in English, Chinese and French Key Competencies: Marketing – Media Strategy, Digital Marketing, Brand Development Project Management – Coordination of Internal and External Teams, Performance Tracking and Analysis Extensive Knowledge of Online and Offline Marketing Operations
- Recommendation and activation of digital media campaigns (Display, Online Video) - Creation and presentation of media plans: negotiation of digital media space with internal and external partners - Production of end-of-campaign reports with an analysis on performance and insights
- Managed international advertising campaigns (digital, social media, print, OOH) - Coordinated with internal and external teams to ensure campaign success - Elaborated strategy recommendations and performance analyses
- Premium product and luxury brand presentation in 3 languages, English, Chinese, French, to international clients across 3 categories, Fragrance, Skincare and Makeup - Participating in merchandising implementation to increase luxury brand appeal and visual image of various product ranges
- Activated social media and online display advertising, monitored and optimized performance - Collaborated with cross functional and remote teams to ensure best results of online campaigns
- Developed 360º marketing strategies including social media and digital marketing - Implemented trade marketing in B2B and B2C markets - Worked with external brands to uphold the brand philosophy in the different distribution channels - Created local animation plan and increased 20% of turnover - Developed a network of 6 independent concept stores, retailers and an e-commerce platform - Managed 3 product categories: stationery, fashion accessories, decorative products
- Proposed a luxury goods platform using Consumer 2 Consumer model - Project lead for product management in luxury leisure wear - Contributed to retail management strategy for Orient Express - Finalist team for a business plan competition organised by Susin School of Business in Bangkok, Thailand
- Developed digital marketing strategy for Graphics Avenue, increased online demands by 30% - Supported clients in their operational marketing: creation of graphic contents, photo shootings, visual merchandising, marketing collaterals