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Open to Permanent
Open to Permanent

Juvena Barrault-Tan

Helping beauty and lifestyle brands grow and succeed | Marketing Manager | Trilingual in English, Chinese and French
Portfolio website
About

With expertise in media activation, digital marketing, brand management and content creation, I develop impactful marketing campaigns that increase brand awareness and create meaningful results. Throughout my career, I have worked with international companies in Beauty, Advertising, Retail and Design sectors, where I bring authentic brand experiences to both B2B and B2C contexts. + Trilingual – Fluent in English, Chinese and French Key Competencies: Marketing – Strategy, Digital Marketing, Brand Management, Content Development Project Management – Coordination of Internal and External Teams, Performance Tracking and Analysis Extensive Knowledge of Online and Offline Marketing Operations

Previous Brands
iProspect
Lagardère Travel Retail
Salt and Sweeter
Wavemaker
IPG Mediabrands
Work Experience
Digital Media Specialist
Jun ‘24 - Dec ‘24
IPG Mediabrands

- Recommendation and activation of digital media campaigns (Display, Online Video) - Creation and presentation of media plans: negotiation of digital media space with internal and external partners - Production of end-of-campaign reports with an analysis on performance and insights

Global Account Executive
Jan ‘23 - Feb ‘24
Wavemaker

- Managed international advertising campaigns (digital, social media, print, OOH) - Coordinated with internal and external teams to ensure campaign success - Elaborated strategy recommendations and performance analyses

Marketing Consultant | Marketing & Brand Management
Jan ‘22 - Oct ‘22
Self employed

- Working independently with beauty brands to plan and implement marketing strategies, increase brand awareness via social media platforms FB/IG/LI, content marketing, performance tracking and reporting - Integrated with Bluehive Consulting as an associate consultant, working on projects from interior design, financial services, F&B, telecommunications industries. Creation of digital marketing course, content development, strategy and branding reports

Commercial | Cosmetics and Perfume
Nov ‘19 - Oct ‘21
Lagardère Travel Retail

- Premium product and luxury brand presentation in 3 languages, English, Chinese, French, to international clients across 3 categories, Fragrance, Skincare and Makeup - Participating in merchandising implementation to increase luxury brand appeal and visual image of various product ranges

Chef de Projet Tracking | Dentsu International
Nov ‘18 - Sep ‘19
iProspect

- Activated social media and online display advertising, monitored and optimized performance - Collaborated with cross functional and remote teams to ensure best results of online campaigns

Brand Manager
Jan ‘17 - Aug ‘18
Salt and Sweeter

- Developed 360º marketing strategies including social media and digital marketing - Implemented trade marketing in B2B and B2C markets - Worked with external brands to uphold the brand philosophy in the different distribution channels - Created local animation plan and increased 20% of turnover - Developed a network of 6 independent concept stores, retailers and an e commerce platform - Managed 3 product categories: stationery, fashion accessories, decorative products

Business Consultant | Analysis, Consultation
Jul ‘16 - Sep ‘16
Dokmai Rwanda and Sonia Mugabo, Fashion & Apparels

- Enabled 2 fashion brands to scale their businesses in East Africa - Rwanda, Kenya, Uganda, Tanzania

Languages
English - Native
French - Fluent
Chinese - Fluent
Education & Training
Oreegami Academy
‘22 - ‘24
Bachelor
Digital Marketing & Online Advertising
London College of Fashion
‘16 - ‘16
Certificate
Visual Merchandising Display
ESSEC Business School
‘15 - ‘16
MBA
Marketing
Paris, France