Dominique Rollins
Over the past 18 years, I have built a career within an industry I am deeply passionate about, gaining extensive experience across high street, luxury, and couture brands while working with a truly global clientele. I have had the privilege of working for some of the most innovative companies in fashion and retail, where I have thrived in developing and implementing business strategies that drive growth. My experience spans project-managing high-profile styling events, contributing to private client shopping platforms, travelling internationally to engage key stakeholders and partners, and working with celebrities on red carpet and press tours. Alongside managing an extensive client book, I have led and mentored teams of up to 30, scaled departments, and delivered commercial success through data-led insights, chat analysis, and social commerce. My work with service led platforms and independent brands has further expanded my expertise across wholesale management, social media strategy, content creation, and influencer and VIP community growth. I am highly organised, detail-oriented, and driven, with a strong belief in empowering teams and leading with integrity. I am now seeking a new challenge where I can apply my experience, continue to grow, and contribute meaningfully to a forward-thinking company that values innovation and excellence
Consulting and advising several different brands supporting with everything from b2b and b2c sales and clientele experience to business strategy, recruitment, VIP styling and social media management.
Managing a team of 15 including Personal Shoppers and Assistants to drive revenue increase of 100% in first 6 months vs previous year. Working directly with key stakeholders to refine the customer journey, analysing messaging platforms and using data to drive team performance. Coaching and up-skilling team members to host personal shopping and styling appointments. Personally organising shopping trips within the US and Middle East regions securing inventory and generating revenues of £500,000 within a duration of 6 days. More recently included in conversations with investors resulting in a £15 million investment fund.
Representing ultra high net-worth clients driving a personal annual target of £5 million. Managing client growth and engagement within Middle East, Africa and Australia. Curating weekly editorial content for teams to utilise driving high value sales, AOV and client retention. Driving an internal VIP app collaborating with key stakeholders to launch. Managing the first Private Client Studio event held in Munich - inviting clients to shop current season and F16 pre-order for one day. Generating sales over €1 30k in sales.
Developing relationships with HNW individuals and facilitating their EIP shopping experience. Creating trend edits and blurbs to engage existing potential EIP clients. Conducting appointments with EIP clients in the EIP suite as well at home. Collaborating on the development of the first NAP style suite event in London and Greece generating 1 30k sales over 3 days. Liaising with Buying and merchandising team and attending 'market' trips to ensure the buy reflects the EIP customer. Managing special orders for ultra HNW clients and their favourite brands. Styling and coordinating small events under direction of the Global Head of PS department. Contributing to the seasonal EIP newsletter.