• Credible history of leading the planning, development, and delivery of design projects, including the layout of all informative in-store, TVCs, and social/POS material for client/partner brands, whilst consistently driving client satisfaction and retention. • Instrumental in maximising innovation, product strategy, assortment, and storytelling, while interpreting consumer needs into digital designs and inspired products with remarkable UX for transforming ideas into profitable ventures. • Excel at improving overall marketing efforts, including print/digital tactics, social media, advertisements, and integrated campaigns through visual ideas and creative concept production. • Adept at building, coaching, and leading diverse teams to provide unified client experiences on the brand’s digital platforms. • Equipped with solid technical proficiency in Adobe Illustrator, InDesign, Photoshop, and Acrobat. • Proven capability to liaise with clients/technology teams, direct photo shoots, and negotiate with suppliers and vendors.
Supported the in-house graphics team, comprising eight members with the design of brochures, catalogues, logos, websites, press, DM, packaging, and POS graphics for several well-established retail brands. Briefed the Head of Marketing on end-to-end creative activities. Created new design themes for impactful, eye-catching marketing and collateral material. Delivered rough sketches and worked with layouts ready for print by utilising illustrative abilities. Achieved targeted goals by cross-functionally collaborating with printers, copywriters, photographers, illustrators, designers, web developers, and marketing specialists. • Saved costs on total budgets by transitioning the design of all brochures and catalogues in-house. • Designed H. Samuel Christmas catalogue and POS in 2017. • Revamped Amanda Wakeley adverts for the press, as well as the layout and design of Ernest Jones and H. Samuel Prestige brochures. Clients: Ernest Jones, H Samuel, Amanda Wakeley, Vera Wang, Emmy London, and Neil Lane.
Created visual ideas and concepts related to integrated marketing campaigns for several Sodexo brands in conjunction with the graphic design team, comprising three employees, whilst reporting to the Head of Art. Assembled compelling and eye-catching information graphics when designing newsletters on behalf of clients. Organised client meetings to discuss client requirements and business objectives, liaising actively with clients throughout projects to create a vision and conceive designs. • Prioritised, managed, and delivered graphic design projects within agreed timelines at optimal client satisfaction levels. • Led the rebranding of the Aspretto coffee, producing new ideas/concepts and developing design briefs as per time and cost restrictions. Clients: Aspretto Coffee, Sodexo Health Food, Defence Force, The UK and The Armed forces.
Established and managed an online web company to produce ethnic prints for canvases and T-Shirts. Steered the creation of new design themes for marketing and collateral material. • Maximised client acquisition, satisfaction, and retention through the delivery of high-quality work at all times.
Roy was always hardworking and reliable. I'd recommend him as a great asset to any team