Yulia is available for work
Entrepreneurial and innovative C-level Executive with Marketing, Strategy and Retail Operations expertise of maximising sales growth, profitability and awareness of the world-class beauty brands. 9+ years of full P&L responsibility on international level for 35 countries in EMEA region. 15+ years of cross-functional team leadership (sales, marketing, training and development, communication, store design, finance). Track record of driving best-in-class omnichannel consumer experiences and retail development. Digital marketing expertise. Passionate about innovation and business transformation.
Open to relocation
Open to Full-time work
Sales & Business Development Director EMEA
World Beauty Experts
Oct 2022 - Present
Development of beauty brands internationally
Business Strategy & Digital Marketing Consultant
Growth Solutions Lab
Oct 2020 - Present
Advising companies on commercial activities (B2B and D2C), marketing and presence on the Internet and social media on go to market strategy, new product and service development, process digitalisation...
EMEA Brand General Manager MAC, Too Faced Travel Retail
Oct 2015 - Jun 2019
Led MAC Cosmetics, #1 prestige makeup brand across 35 countries of EMEA with P&L responsibilities in the region. Retail sales €100M, 100+ points of sale, team of 500 talents. Has driven retail, wholes...
Brand General Manager MAC CEI
Jul 2010 - Sep 2015
Was selected by EMEA team to grow MAC Russian business, ensure top brand standards, roll out distribution protecting LDG, cultivate relationship with retail partners, EMEA and global teams. Exceeded c...
Brand General Manager Darphin, Aveda Russia
Jan 2008 - Jun 2010
Was promoted by the EMEA team and affiliate GM for the general management role responsible for €3M retail sales. Led sales, marketing and retail employee education with full accountability for Darphin...
Digital Marketng & Business
2020 to 2022
IMD Business School
2018 to 2018
Strathclyde Business School
Master of Science
2000 to 2001
Chelyabinsk State University
1993 to 1998