Yulia Plakhotnyuk



Yulia Plakhotnyuk

Digital Marketing Consultant

Current Location

Montpellier, France

Yulia is available for work

Entrepreneurial and innovative C-level Executive with Marketing, Strategy and Retail Operations expertise of maximising sales growth, profitability and awareness of the world-class beauty brands. 9+ years of full P&L responsibility on international level for 35 countries in EMEA region. 15+ years of cross-functional team leadership (sales, marketing, training and development, communication, store design, finance). Track record of driving best-in-class omnichannel consumer experiences and retail development. Digital marketing expertise. Passionate about innovation and business transformation.

  • Brands Yulia has worked with
    • Growth Solutions Lab
    • Estée Lauder
    • United Europe Holding
    • Tidy
    • ICN Pharmaceuticals
    • World Beauty Experts
  • Yulia's past titles
    • Business Strategy Consultant
    • International Director
    • General Manager Business Unit
    • General Manager Business Unit
    • Marketing Director
    • Group Brand Manager
    • Project Manager Business Development
    • Marketing Analyst
    • Director Of Sales And Business Development
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Sales & Business Development Director EMEA

World Beauty Experts

Oct 2022 - Present

Development of beauty brands internationally

Business Strategy & Digital Marketing Consultant

Growth Solutions Lab

Oct 2020 - Present

Advising companies on commercial activities (B2B and D2C), marketing and presence on the Internet and social media on go to market strategy, new product and service development, process digitalisation...

EMEA Brand General Manager MAC, Too Faced Travel Retail

Estée Lauder

Oct 2015 - Jun 2019

Led MAC Cosmetics, #1 prestige makeup brand across 35 countries of EMEA with P&L responsibilities in the region. Retail sales €100M, 100+ points of sale, team of 500 talents. Has driven retail, wholes...

Brand General Manager MAC CEI

Estée Lauder

Jul 2010 - Sep 2015

Was selected by EMEA team to grow MAC Russian business, ensure top brand standards, roll out distribution protecting LDG, cultivate relationship with retail partners, EMEA and global teams. Exceeded c...

Brand General Manager Darphin, Aveda Russia

Estée Lauder

Jan 2008 - Jun 2010

Was promoted by the EMEA team and affiliate GM for the general management role responsible for €3M retail sales. Led sales, marketing and retail employee education with full accountability for Darphin...

  • Marketing Strategy


  • Multicultural Marketing


  • Brand Awareness


  • Shopper Marketing


  • Brand Development


  • Brand Management


  • Budget Management


  • International Marketing














Digital Marketng & Business

2020 to 2022

IMD Business School

Executive education

Digital Disruption

2018 to 2018

Strathclyde Business School

Master of Science

International Marketing

2000 to 2001

Chelyabinsk State University


World Eonomy

1993 to 1998

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