Throughout my 14 years as a design professional, I've dived deep into the world of jewelry, leading teams and partnering with fellow artists to bring projects to life. Driven by a love for creative challenges, I enjoy putting my unique spin on beauty. Whether it's uncovering hidden gems at flea markets or blending unconventional pieces with modern touches, I take pleasure in creating something unexpected, the blend of innovation and artistry. In my work, I prioritize authenticity, aiming to create meaningful experiences. By collaborating on rebranding efforts or connecting with audiences, I strive to leave a lasting impression.
As a creative consultant at ARISTOCRAZY, I get to lead the creation of statement pieces in the main collections. My role extends beyond design; it encompasses shaping ARISTOCRAZY's creative vision. I'm committed to pushing boundaries while upholding the brand's core values, strengthening my profile as a conceptual designer and collections director.
During my tenure at PDPAOLA, the team's energy played a pivotal role in sparking a more engaging conversation about the product. Together, we combined our skills to refine the brand's appearance and strategy. Understanding the importance of connecting with an ever-evolving audience, I focused on developing strategies and techniques to enhance teamwork. This collaborative effort allowed me to infuse the brand with more personality and collectively elevate its assortment.
Working at Swarovski marked a significant milestone in my career. During my time there, I had the opportunity to contribute to a wide range of products and also had the chance to collaborate directly with prestigious French fashion houses like CELINE, Jacquemus, Roger Vivier, Hermès, and Longchamp. In this role, I closely collaborated with the French team, leading design projects and overseeing the conceptual development process. One of our main objectives when working with these fashion houses was to introduce Swarovski's assortment through pitch presentations. This way, we acted as a bridge between the supplier and the art department, inspiring both parties.
I was able to develop a very different profile than what I had previously done at Inditex. The design process at Purificación Garcia is approached in a more artistic way, with a focus on creating quality products with personality, rather than simply following trends and catering to the changing buyer profile. Starting as a junior designer, I worked my way up to become the manager of the jewelry design department. This was a great opportunity for me to take on more responsibility and to use my creativity and drawing skills to develop a more refined product.
For three years I had the privilege of being part of the ZARA family. This experience allowed me to develop fundamental skills and competencies in the field of design, thus building the foundations of my profile as a designer. Working for Inditex also provided me with the opportunity to travel to different European cities and Asia, allowing me to refine my taste and develop an eye for emerging trends, giving me a global perspective of the fashion world.
As a junior profile in my first job at Uterqüe, I started working at a young age and quickly immersed myself in a fast-paced work environment. Despite the intensity, this experience provided me with a unique opportunity to travel to Asia and firsthand experience how a fashion company operates. Working on product development in such a dynamic and competitive environment was a great challenge for me.