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Marine D'Enfert

Consultante Digital Marketing & Communication • Food + Beverage + Lifestyle
Portfolio website
About

· 15+ years in international, fast-changing organizations in successful digital & communication campaigns · Expert in branding, digital marketing, social media, e-commerce, and strategic communications · Embrace an open-minded, data-driven, user-centric approach for premium brand success · Collaborative team player known for crafting innovative, effective campaigns

Previous Brands
Alain Ducasse
CANAL+
Galeries Lafayette
la golderie
La Perla
Marks and Spencer
mdf consulting
MONIN
Starbucks
Work Experience
Digital Marketing & Communication Director
Jul ‘21 - Now
mdf consulting

Conseil & accompagnement d’entreprises et d’agences de communication & social media en freelance. Food + Beverage + Lifestyle + Corpo • Stratégie marketing digital & webmarketing • Stratégie de marque & branding • Stratégie de communication & brand content • Stratégie social media, influence, social ads • Pilotage de dispositifs de communication digitale • Conseil en création et optimisation de sites, e-commerce, TMA, CX/UX/UI • Gestion de campagnes de traffic acquisition, lead generation, fan acquisition, SEO/SEA/SMO • Accompagnement en transformation digitale et conduite du changement Références : Aubade, Carrière Frères, Episode Paris, Extrême Agency, Extrême Miaaam, Genendo, Habitat, Histoire d’Or, La Cerise sur le Gâteau, Le Paris Café Festival, Louis Vuitton, Marcel Cab, Matter Paris, Micro Mega, RATP Dev, Rémy Martin, Roseanna, Seasonova

Founder & CEO la golderie
Jan ‘19 - Aug ‘23
la golderie

The vintage jewellery brand online ✨ www.lagolderie.fr | Instagram @lagolderie

Digital & Communication Director EMEA / Directrice Digital & Communication EMEA
Nov ‘17 - Jun ‘21
MONIN

Driving the digital, social and communication strategy on the EMEIA region for 80 countries on B2B & B2C targets, for two brands: Monin & Paragon. • Digital strategist for the whole region • Branding & brand content : strategy and production for all digital supports • Social media & influence/e-PR : strategy and management for Europe, France, UK, Middle-East, India (Facebook, Instagram, Youtube, Pinterest) • Website, e-commerce, UX/UI : launch & management for Europe, France, UK, AsiaPac, China, Japan, Brazil, India (Magento) • Traffic acquisition, CRM & lead generation management for Europe & France • Communication & digital team management (social, web, content, communication, events) 🚀 My greatest achievement? growing the Europe Instagram account from 2,000 to 50,000 followers while launching 8 websites and developing my team members!

Marketing Manager Western Europe / Responsable Marketing Europe de l'Ouest
Oct ‘15 - Nov ‘17
Marks and Spencer

Marketing Manager for France, Belgium and the Netherlands on both food and fashion BU's • 360 Marketing plans • Social media & ecommerce • Communication campaigns, offline and online • PR, press and medias • Team management

Retail Marketing Manager France & Benelux
Oct ‘14 - Sep ‘15
La Perla

Retail marketing manager for France, Belgium, Luxembourg and the Netherlands

Business & marketing developer - Alain Ducasse Entreprises
Mar ‘14 - Oct ‘14
Alain Ducasse

Business development and 360 marketing for gastronomy events

Business developer Australia (V.I.E.) based in Sydney - Canal+ Overseas
Jul ‘13 - Mar ‘14
CANAL+

International volunteer (V.I.E.) based in Sydney for CANALSAT Sales and market development of the subsidiary in the Australia / New Zealand area

Business developer West Africa - Canal+ Afrique
Aug ‘12 - Jul ‘13
CANAL+

Business development of CANAL+/CANALSAT in West Africa (Mali, Guinea, Niger, Mauritanie, Togo, Benin, Gabon)

Sales Manager, Luxury area - Galeries Lafayette Haussmann
Sep ‘10 - Aug ‘12
Galeries Lafayette

Fashion & Luxury area sales manager in Galeries Lafayette Haussmann (floor: 23 brands, team management and coordination: 60 people)

Sales & Store manager
Jan ‘05 - Jan ‘10
Starbucks

Languages
French - Native
English - Fluent
Education & Training
CELSA Paris-Sorbonne
Master Stratégie de marques et Branding
ESSEC Executive Education
Stratégie Marketing Digital
Cours Florent
Executive
Paris, France