Marine D'Enfert
Experienced Manager in Lifestyle, Luxury and F&B Sector, Brand Building Strategy, Retail Industry, Digital & Social, Marketing and Communication. Strong background in Omni Channel Strategy, Digital Marketing and Customers Experience. · 15+ years in international, fast-changing organizations in successful digital, marketing & communication campaigns · Expert in brand, digital, social media, and strategic communications · Embrace an open-minded, data-driven, user & experience centric approach for brand success · Collaborative team player known for crafting innovative, effective campaigns Currently attending evening classes in Art History and Furniture Design as part of the CAP in Wood Arts program at École Boulle, École Supérieure d'Arts Appliqués et Lycée professionnel. And currently teaching at Webstart School for 3rd-year Bachelor students in Digital Marketing, focusing on the following modules: content strategy, communication strategy, SEO, and strategic planning. > Brands : Anjac, Aubade, Carrière Frères, Habitat, Histoire d’Or, Izyls, La Cerise sur le Gâteau, Le Paris Café Festival éditions 2021/2022/2023 et 2024, Genendo, Heytens, Louis Vuitton, Marcel Cab, Micro Mega, RATP Dev, Rémy Martin, Roseanna, Seasonova, Sport Carrière, Terres de Café > Agencies : Matter Paris, Mendeleiev, Episode Paris, Extrême Agency, Extrême Miaaam > Volonteer : La Voix des Réfugiés
Consultante en stratégie de communication et digital - Culinaire + Lifestyle + Luxe + Sport Consultante en stratégie avec 15+ ans d'expérience internationale, j'accompagne les marques dans les secteurs du Culinaire, Lifestyle, Luxe et Sport pour transformer leur communication, renforcer leur branding et maximiser leur présence et impact de marque sur tous les canaux de communication. J’adopte une approche centrée sur l’expérience client et l’analyse data, tout en mettant la collaboration, l'identité visuelle et la créativité au cœur de chaque projet. • Stratégie : audit, étude de marché, veille concurrentielle, réflexion stratégique, recommandation et plan d'actions • Branding : stratégie, image et plateforme de marque, brand content, stratégie éditoriale et visuelle • Communication : stratégie de communication, contenus et messages, RP, collaboration, évènement • Social Media : stratégie social media, content, production, influence, UGC et social ads • Plan média et campagnes publicitaires : stratégie de growth, campagnes, achats media et ads • Budget et management : budgets, recommandation d'organisation et de recrutement, management • Transformation digitale : formation en communication digitale et social media, conduite du changement, management des équipes et des prestataires/agences > Références annonceurs : Anjac, Aubade, Caisse d’Epargne Côte d'Azur, Carrière Frères, Habitat, Histoire d’Or, Izyls, La Cerise sur le Gâteau, Le Paris Café Festival éditions 2021/2022/2023 et 2024, Genendo, Heytens, La Monnaie de Paris, Louis Vuitton, Marcel Cab, Point P., RATP Dev, Rémy Martin, Roseanna, Seasonova, Sodebo, Sport Carrière, Terres de Café, Voltalis. > Références agences : Matter Paris, Mendeleiev, Episode Paris, Extrême Agency, Extrême Miaaam, Homerun (ex-Rosbeef) > Référence association : La Voix des Réfugiés
Driving the digital, social and communication strategy on the EMEIA region for 80 countries - Trade & Consumer targets - Two brands: Monin & Paragon. • Digital strategist for the whole region • Branding & brand content: strategy and production for all digital supports • Social media & influence/e-PR: strategy and management for Europe, France, UK, Middle-East, India (Facebook, Instagram, Youtube, Pinterest) • Website, e-commerce, UX/UI: launch & management for Europe, France, UK, AsiaPac, China, Japan, Brazil, India (Magento) • Traffic acquisition, CRM & lead generation management for Europe & France • Communication & digital team management (social, web, content, communication, events) 🚀 My greatest achievement? growing the Europe Instagram account from 2,000 to 50,000 followers while launching 8 websites and developing my team members!
Marketing Manager for France, Belgium and the Netherlands on both food and fashion BU's • 360 Marketing plans • Social media & ecommerce • Communication campaigns, offline and online • PR, press and medias • Team management
Retail marketing manager for France, Belgium, Luxembourg and the Netherlands • Retail marketing for stores and flagships • PR • Fashion show • Events • CRM • Budget Management
Business development and 360 marketing for gastronomy & food Alain Ducasse events
International volunteer (V.I.E.) based in Sydney for CANALSAT Sales and market development of the subsidiary in the Australia / New Zealand area
Business development of CANAL+/CANALSAT in West Africa: Mali, Guinea, Niger, Mauritanie, Togo, Benin, Gabon
Fashion & Luxury area sales manager in Galeries Lafayette Haussmann (floor: 23 brands, team management and coordination: 60 people)