Experienced Manager in Lifestyle, Luxury and F&B Sector, Brand Building Strategy, Retail Industry, Digital & Social, Marketing and Communication. Strong background in Omni Channel Strategy, Digital Marketing and Customers Experience. · 15+ years in international, fast-changing organizations in successful digital, marketing & communication campaigns · Expert in brand, digital, social media, and strategic communications · Embrace an open-minded, data-driven, user & experience centric approach for brand success · Collaborative team player known for crafting innovative, effective campaigns Currently attending evening classes in Art History and Furniture Design as part of the CAP in Wood Arts program at École Boulle, École Supérieure d'Arts Appliqués et Lycée professionnel. And currently teaching at Webstart School for 3rd-year Bachelor students in Digital Marketing, focusing on the following modules: content strategy, communication strategy, SEO, and strategic planning. > Brands : Anjac, Aubade, Carrière Frères, Habitat, Histoire d’Or, Izyls, La Cerise sur le Gâteau, Le Paris Café Festival éditions 2021/2022/2023 et 2024, Genendo, Heytens, Louis Vuitton, Marcel Cab, Micro Mega, RATP Dev, Rémy Martin, Roseanna, Seasonova, Sport Carrière, Terres de Café > Agencies : Matter Paris, Mendeleiev, Episode Paris, Extrême Agency, Extrême Miaaam > Volonteer : La Voix des Réfugiés
Conseil et accompagnement d’entreprises et d’agences en stratégie marketing, digital & communication : réflexion stratégique, recommandation, plan d'actions, pilotage et direction de projet. Secteurs : Hospitality, Culinaire, Vins et spiritueux, Café, Sport, Mode, Luxe, Lifestyle, Retail, Corporate • Stratégie et plan d'actions : audit et diagnostic, définition des objectifs & KPI, réflexion stratégique, recommandation et plan d'action • Branding : stratégie de marque, plateforme de marque, tone of voice, brand content, iconographie, identité visuelle, stratégie éditoriale et de contenu • Digital : élaboration et mise en oeuvre d'une stratégie digitale globale • Social Media : stratégie social media, content, production, influence, UGC et social ads • Budget et management : gestion des budgets, recommandation d'organisation et de recrutement en interne, management d'équipe • Transformation digitale : formation en communication digitale et social media, conduite du changement, management des équipes et des prestataires/agences
The vintage jewellery brand online ✨ www.lagolderie.fr | Instagram @lagolderie
Driving the digital, social and communication strategy on the EMEIA region for 80 countries on B2B & B2C targets, for two brands: Monin & Paragon. • Digital strategist for the whole region • Branding & brand content : strategy and production for all digital supports • Social media & influence/e-PR : strategy and management for Europe, France, UK, Middle-East, India (Facebook, Instagram, Youtube, Pinterest) • Website, e-commerce, UX/UI : launch & management for Europe, France, UK, AsiaPac, China, Japan, Brazil, India (Magento) • Traffic acquisition, CRM & lead generation management for Europe & France • Communication & digital team management (social, web, content, communication, events) 🚀 My greatest achievement? growing the Europe Instagram account from 2,000 to 50,000 followers while launching 8 websites and developing my team members!
Marketing Manager for France, Belgium and the Netherlands on both food and fashion BU's • 360 Marketing plans • Social media & ecommerce • Communication campaigns, offline and online • PR, press and medias • Team management
Retail marketing manager for France, Belgium, Luxembourg and the Netherlands
Business development and 360 marketing for gastronomy events
International volunteer (V.I.E.) based in Sydney for CANALSAT Sales and market development of the subsidiary in the Australia / New Zealand area
Business development of CANAL+/CANALSAT in West Africa (Mali, Guinea, Niger, Mauritanie, Togo, Benin, Gabon)
Fashion & Luxury area sales manager in Galeries Lafayette Haussmann (floor: 23 brands, team management and coordination: 60 people)