Inaam Alsayed
With over 20 years of senior leadership in the luxury sector, I bring cross-category expertise across perfumes, skincare, RTW and Haute Couture fashion, watches, leather goods, high-end furniture, and hospitality. From B2B distribution to B2C retail—including flagship stores and travel retail—I’ve consistently delivered revenue growth, market share gains, brand positioning, and client-centric innovation.<br><br>I’ve successfully launched and scaled prestigious brands across the GCC and internationally, leading complex go-to-market strategies, P&L management, and operational execution. My leadership style blends visionary thinking with pragmatic structure, empowering teams to perform with discipline, passion, and excellence.<br><br>Having started in brand marketing, I carry a unique DNA of commercial creativity, further enhanced by my entrepreneurial experience in corporate events and luxury product launches. My marketing-led thinking continues to fuel innovation, experiential retailing, and omni-channel storytelling.<br><br>Regionally, I bring deep fluency in GCC consumer behavior, cultural nuance, and spending psychology—allowing me to shape retail and expansion strategies tailored to UHNWIs and affluent clientele. Since 2017, I’ve been based in London, broadening my global luxury perspective.<br><br>Over the years, I’ve worked with some of the most iconic houses: Yves Saint Laurent, Lancôme, L’Oréal Luxe, Kering & LVMH portfolios, Montblanc, La Prairie, Amouage, Balenciaga, Armani, BALMAIN, Versace, CHOPARD, GUCCI, Rochas, Lalique, ETRO, LOEWE, and many more—including the successful launch of the first-ever Lancôme boutique in MENA.<br><br>Fluent in English and Arabic (mother tongue), I thrive in multicultural environments and high-pressure roles where operational excellence, brand storytelling, and customer experience intersect.<br><br>I am currently open to senior executive opportunities in luxury fashion, omni-channel retail leadership, or international brand expansion—where I can bring strategic transformation, elite client service, and global growth to the next chapter of a brand’s journey.
The role was newly created during the Covid-19 pandemic, as the shop opened in last quarter of 2019. Too many challenges encountered the owners, employees, suppliers, and service providers during the reopening of the shop when first lockdown restrictions eased in May 2020. Immediate challenges were; Attract and remind customers again about the restaurant in its local community. Recruiting new crew for the kitchen and front of the house, train them, assign duties for each and rotate, keep up with the health& safety requirements with the highest hygiene standards during Covid-19 in particular as it was a very crucial period to everyone, quality control and consistency continued to be an ongoing concern, maintain quality supplies for the restaurant with alternative suppliers to avoid any stock shortage. New menu and pricing was very essential to relaunch once again, with an intensive social media campaign collaborating with the online delivery providers
Developed a fashion retail concept mainly for the emerging international brands that not yet been introduced to the local market but customers are familiar with during their touristic holidays. Concept development was a very challenging task, in terms of the shopping experience, defining customer profiles, taste, budget, shopping frequency, taste and style, competitive environment, and selecting the right venue where to strategically position ourselves. On top of that, the selection process of combined vendors, their reputation regarding trends, style, and how popular they are in their home market. The core concept was to provide the customers with shopping solutions for entire matching styles at a given reasonable budget affordable by a working middle aged female, stylish and elegant I succeeded in developing multiple fashion retail concepts at a prime shopping destination, synonymous with high street brands and luxury in phase one. Recruited a team from competition with a professional background and customer service approach Worked on finalising successful supply agreement with several brands including, fashion apparel, footwear, handbags and shoes, accessories. I expanded my target clientele from 18-70 offering 3 concept stores within a triangle distance First fiscal year was a turnaround from losses Over the 5 years expansion plan, managed to maintain a healthy progression at an average rate of 27% business size, 7% in shareholders net profit, and a 9% increase in market share with our direct competitors Number of staff increased with additional role, incentive rewarding scheme created, scope of delegation expanded. Business increased because of the expansion, adding new standalone brands, and upgrading the product mix in other boutiques, along with a generous marketing budget to promote each profit centre Worked on a clearance plan for aged stock, to maintain a healthy stock level as assets in our books through bulk buying, clearance outlets and exhibitions