Experienced marketing & communications specialist with a demonstrated history of working in the public relations and communications industry, with a particularly strong background in fashion. Skilled in 360 campaign development and execution, client management, new business acquisition, events, media relations and team management.
Overseeing four junior team (AE - AM level), driving to deliver on retained KPIs and campaign work across the full Axe + Saw portfolio, as well as client management from a Director level. This culture-first agency represents fashion, food, lifestyle, apps and talent, specialising in digital and broadcast (podcasts, radio, TV) media. Direct Client Portfolio – Ace & Tate, Yard Sale Pizza, Spotify, Communia, Fertility Mapper, Kuddly and founder / talent-led brands – SliderCuts, Doddz and Sayce Holmes-Lewis
Managing an in-house marketing and PR department at a key UK fashion sales agency (men’s, women’s and childrenswear). This included overseeing marketing, PR, social media and VM. The role developed from a department manager pre-pandemic, into a key lead in the overall sales business. Brand experience: Scotch & Soda, Sperry, Woolrich, Eastpak, Clae, Goorin Bros, OOF, Twinset, Run-Of, Le Bonnet, Psycho Bunny, Moleskine, OUTHERE and Kent & Curwen
With four years experience at this agency, starting as Account Manager and servicing a primarily press office focused remit on accounts with a smaller team, this developed into a more in-depth PR, Marketing & Influencer lead role as Account Director. As one of the longest running members of the team at the time, I found the opportunity to implement processes, create change and growth, and improve many of the systems in place throughout this time. This supported the development of an efficient team able to add value, constantly provide 'on the pulse' insights and counsel for clients in an adaptive and creative working environment. Direct client portfolio: Ellesse (UK and then also global remit), Cat Footwear (Caterpillar), Quay Australia, Happy Plugs, Lee Cooper, KEEN, Onepiece, Crew Clothing, Bench, JORDANLUCA, Clae, Red or Dead, OBEY Women's, We Are Waterloo (BID area), JuJu Footwear and Rockport
Client Experience: Beauty - Victoria's Secret, Umberto Giannini, Spa at Bluebird Fashion - Amazon.co.uk Travel - Sun Resorts
Consumer Client Experience: Polaroid, Stabilo, various UK shopping centres, One Fashion Outlet B2B Client Experience: TT Mobiles
Consumer Client Experience: Honey Monster, Disney XD, Crown and Sadolin & Sandtex. Fashion - Fashion Union, Footlocker, G-Shock, Long Tall Sally and Oris.
In House Press Office for a major high street retailer - Organising press days and liasing with guests, showroom appointments, press liason, sample control, coverage control, some showroom VM.