Serena Lee
I bring hands-on retail experience supporting sales, customer service, and front-of-house operations at luxury brands and fashion events. Skilled in cash handling, stock management, and merchandising, I adapt quickly to dynamic shop environments and communicate fluently in English, Cantonese, and professionally in Mandarin.
Assisted with daily showroom organisation, such as displaying accessories and shoes Packed and transported garments for VIP clients to Condé Nast Completed admin tasks (such as guest lists, social media links, and showroom product organisation) using Excel and Launchmetrics Helped with Floating and Directional in events such as The Sound of Max&Co Event, Max&Co Panel Talk, Susan Fang Catwalk, Lulu Guinness Breakfast, Gui Rosa SS27 Presentation, and Di Petsa SS27 Catwalk, all during London Fashion Week
Developed exhibition booth designs using Adobe Illustrator and Adobe Photoshop for a major gallery proposal Supported the gallery curator as a virtual assistant, collaborating remotely across multiple time zones Created art labels with QR codes using Canva for the Affordable Art Fair Hong Kong 2026 Completed admin tasks such as client lists and contact lists using Excel for the Affordable Art Fair Hong Kong 2026
Assisted the Gucci Cruise Fashion Show Supported back-of-house gifting and logistics preparation Managed high-volume packing tasks through preparing 600+ gift packages to meet tight deadlines Collaborated in a team of seven to improve workflow efficiency
Represented JCA through supporting front-of-house operations at the Mayfair Campus Assisted with retail operations at JCA events and sales spaces, promoting and selling student-designed products and JCA merchandise Supported event logistics, including showroom organisation, receiving and managing deliveries Wrote blog-style articles about helping international students settle into London
Completed end-of-day cash reconciliation, till balancing, and stock management Assisted with onboarding and training new team members on basic procedures and drink preparation Completed food safety training and followed hygiene standards across drink preparation, storage, and cleaning
Trained new staff on cashier operations, POS systems, and customer service standards Managed end-to-end logistics for food deliveries and inventory control, ensuring accurate stock levels and minimal waste Operated commercial kitchen equipment while preparing and packaging high volumes of customer orders
Took orders via phone call and physically. Also helped out with cleaning at the end of every shift. Bubble Citea, Brent Cross Shopping Center - Barista March 2022 - December 2022 Memorised 50+ drink recipes. Contributed to a friendly and eficient work environment. Responsible for cashing-up money at the end of every shift. Helped out with employee training. Helped out with daily workplace deep-cleaning.