Dweet
Dweet
Open to Permanent
Open to Permanent

Muriel Boudon

Global Retail Executive | Fashion | Premium Luxe segment | Ominchannel journey l Talk the Walk leadership | China Savvy
About

With extensive expertise in luxury retail, I excel at driving sales and ensuring exceptional customer experiences. Proven ability to build strong teams, manage talent, and promote a digital culture in dynamic environments across global markets.

Previous Brands
Mode, Lifestyle, Decoration, Food, Arts de la table
Grow & Glow
STELLA LUNA
Prada
Pedder Group - Lane Crawford
Agatha Paris
Stephane Kelian Corp,
Stephane Kelian SA
SGT Group
La Redoute
Work Experience
Retail & Customer Experience Director
Sep ‘17 - Now
Mode, Lifestyle, Decoration, Food, Arts de la table

My role focuses on the following : - Driving sales & profitability - Defining commercial strategy and e-commerce policy - Monitor Retail Analytics & Performance (KPIs) - Building strong teams and managing talents - Promoting digital culture & omnichannel mindset within the retail team - Guaranteeing operational excellence & omnichannel customer experience - Defining the customer journey

Business Management Consultant
Sep ‘17 - Now
Grow & Glow

grow & glow helps organizations to develop strategies, to drive processes and organizational transformation to support digital evolution, and to achieve growth. The client portfolio ranges from start-ups in fashion (It Collection) to world leaders in sports clothing and footwear distribution (Foot Locker)

General Manager China
Jun ‘13 - Jul ‘17
STELLA LUNA

- P&L and Revenue - Managed the Retail network with over 300 stores, 1,300 employees and revenue exceeding $150M - Strategic Realignment & Organizational Transformation - Planned, executed the domestic and international retail expansion, organizational realignment and turnaround of the company - Branding - Contributed to the international development of the first “affordable luxury” Chinese Shoes & Accessories Brand, expanded digital footprint, managed a brand equity research project

Miu Miu Retail Director
Sep ‘12 - Mar ‘13
Prada

- Regional Business Expansion and Strategic Planning Stores network, over 20 stores, 100 employees and revenue exceeding €150M - Retail Operation and Stores Opening Orchestration Managed sales productivity, stock efficiency, customer service, CRM

Director Sales & Retail Operations
Nov ‘05 - Dec ‘09
Pedder Group - Lane Crawford

- Regional Business Expansion & Strategic Planning - Stores network, 24 retail stores located in Greater China, 300 employees with aggregate revenue of over $100M. Opened 12 Stores in 18 months across Greater China - Organizational Transformation & Talents Acquisition - Increased management's effectiveness, staff turnover reduced by 25%, developed and implemented Operation Procedure’s manual - Crisis Management - Realignment of the individual’s objectives, streamlined workforce

General Manager North America
Apr ‘02 - Oct ‘05
Agatha Paris

- P&L and Revenue - Managed the US subsidiary, 10 directly own stores, 40 employees, realizing over $4 M in annual revenue - Company Turnaround & Crisis Management - Closed non-performing store, cut operating cost by 25%

General Manager North America
Jan ‘00 - Feb ‘02
Stephane Kelian Corp,

- Increase of Market Share & Brand Visibility - Directed operations and strategic planning, encompassed retail operation of 3 direct POS, 20 employees, with $7M in annual revenue, plus $4M in wholesale revenue with 80 accounts including Barney’s, Bergdorf Goodman, and Saks Fifth Avenue. Managed franchisee in Bal Harbour, Miami.

Asia Director of Marketing & Business Development
Feb ‘98 - Dec ‘99
Stephane Kelian SA

- Set up and managed the Hong Kong subsidiary to drive business development in South East Asian markets, built partnership with Lane Crawford and managed Korean franchisee

Account Manager
May ‘94 - Jan ‘98
SGT Group

- Helped clients with sourcing, product development, sampling and production follow-up of Asian operations

Ladies & Children’s Department Manager
Sep ‘90 - Mar ‘94
La Redoute

- Responsible for open-to-buy budget, $2M annual, supervised a team of ten people

Retail Experience
Responsibilities
Greeting
Client Help
CRM
Complaint handling
Aftercare
Storytelling
Recommendations
Jerome Bourgois
Senior colleague - Retail Director and Deputy Chief Executive Officer, STELLA LUNA
Jun 2013 - Jul 2017

Muriel is an incredibly inspirational leader, known for her unwavering focus and hard work. She excels as both a wartime and peacetime CEO, adapting seamlessly to different challenges. I highly recommend her.

Languages
English - Fluent
French - Native
Spanish - Basic
Education & Training
iPEC Coaching
‘17 - ‘18
Certified Coach
Roosevelt University
‘89 - ‘89
Bachelor of Science (BS)
INSEEC Grande Ecole
‘88 - ‘91
Bachelor's Degree