With extensive expertise in luxury retail, I excel at driving sales and ensuring exceptional customer experiences. Proven ability to build strong teams, manage talent, and promote a digital culture in dynamic environments across global markets.
My role focuses on the following : - Driving sales & profitability - Defining commercial strategy and e-commerce policy - Monitor Retail Analytics & Performance (KPIs) - Building strong teams and managing talents - Promoting digital culture & omnichannel mindset within the retail team - Guaranteeing operational excellence & omnichannel customer experience - Defining the customer journey
grow & glow helps organizations to develop strategies, to drive processes and organizational transformation to support digital evolution, and to achieve growth. The client portfolio ranges from start-ups in fashion (It Collection) to world leaders in sports clothing and footwear distribution (Foot Locker)
- P&L and Revenue - Managed the Retail network with over 300 stores, 1,300 employees and revenue exceeding $150M - Strategic Realignment & Organizational Transformation - Planned, executed the domestic and international retail expansion, organizational realignment and turnaround of the company - Branding - Contributed to the international development of the first “affordable luxury” Chinese Shoes & Accessories Brand, expanded digital footprint, managed a brand equity research project
- Regional Business Expansion and Strategic Planning Stores network, over 20 stores, 100 employees and revenue exceeding €150M - Retail Operation and Stores Opening Orchestration Managed sales productivity, stock efficiency, customer service, CRM
- Regional Business Expansion & Strategic Planning - Stores network, 24 retail stores located in Greater China, 300 employees with aggregate revenue of over $100M. Opened 12 Stores in 18 months across Greater China - Organizational Transformation & Talents Acquisition - Increased management's effectiveness, staff turnover reduced by 25%, developed and implemented Operation Procedure’s manual - Crisis Management - Realignment of the individual’s objectives, streamlined workforce
- P&L and Revenue - Managed the US subsidiary, 10 directly own stores, 40 employees, realizing over $4 M in annual revenue - Company Turnaround & Crisis Management - Closed non-performing store, cut operating cost by 25%
- Increase of Market Share & Brand Visibility - Directed operations and strategic planning, encompassed retail operation of 3 direct POS, 20 employees, with $7M in annual revenue, plus $4M in wholesale revenue with 80 accounts including Barney’s, Bergdorf Goodman, and Saks Fifth Avenue. Managed franchisee in Bal Harbour, Miami.
- Set up and managed the Hong Kong subsidiary to drive business development in South East Asian markets, built partnership with Lane Crawford and managed Korean franchisee
- Helped clients with sourcing, product development, sampling and production follow-up of Asian operations
- Responsible for open-to-buy budget, $2M annual, supervised a team of ten people
Muriel is an incredibly inspirational leader, known for her unwavering focus and hard work. She excels as both a wartime and peacetime CEO, adapting seamlessly to different challenges. I highly recommend her.