I'm a Textile and Apparel Designer with extensive experience and interest in handbags, footwear, and small leather goods design. I have additional editorial, media, and brand image skills thanks to a genuine passion for creating meaningful and attractive brand communicational content. My preference for fashion and a passion for photography allowed me to internalize myself in analyzing trends, designing fashion accessories collections, and producing content for social media. I have an excellent knowledge of graphic design tools and an excellent command of English, as I'm a native Spanish speaker.
. Close partnership with the Design Director to develop and refine seasonal creative concepts. . Research and identification of emerging trends in materials, colors, and hardware for leather goods. . Creation of internal inspiration boards and creative presentations. . Design and selection of key products to build relevant assortments tailored to target customers (bags, belts, SLGs). . Application of technical knowledge in accessory construction, trim design, and detailing. . Development of visual proposals including broguing patterns, buckles, and trim solutions. . Definition of material and color palettes across seasonal collections. . Prototype development with international suppliers (China, Thailand, Italy, Colombia, Mexico). . Creation and maintenance of detailed technical drawings and product specification sheets.
. Design of presentations and competitor reports advising on future trends and key product direction on hair and textile accessories, bijou, and bags. . Creation of inspirational mood boards and contribution of new ideas in line with the brand every two months. . Proposal of capsules and license collections for every season with the design team. . Creation of the color palette for every season, capsule, and license collection.
. Research of trends. . Proposals of new product developments and brand name hardware. . Handbags and small leather goods design, development of technical sheets. . Contact the prototype maker to carry out the designs. . Follow up the design and development processes in Excel sheets. . Commercial relationship with Management and Planning for the approval of the designs. . Participation in the product approval meetings of the developments in charge. . Collaboration in the design and development of textures and colors.
. Development of collection maps (forecast) for buyers in Argentina. . Development of technical sheets.
. Senior design and production of women's leather handbags and footwear. . Development of collection, research of trends, definition of color palette, and key items. . Design of textile and leather prints. . Selection of functional and aesthetic materials, plus finishes for manufacture. . Development of brand-name hardware. . Development of technical sheets for workshops and shoe plants. . Supply of raw materials: calculation and purchase of necessary supplies. . Approval of samples and finished products. . Contact with factory and workshops. . Commercial relationship and negotiation with suppliers. . Product photography. . Making of wholesale catalog. . Design and delivery of wholesale newsletter with impact tracking. . Design and development of packaging and commercial cards. . Collaboration in the presentation of the collections to possible buyers in Sheraton Hotel - Efica Fairs (Chamber of the National Footwear Industry).
. Senior design and production of men's leather goods. . Assistant design and development of men's shoes. . Development of collection, research of trends, definition of color palette, and key items. . Selection of functional and aesthetic materials, plus finishes for manufacture. . Development of brand-name hardware. . Development of technical sheets for workshops and shoe plants. . Contact with factory and workshops. . Product photography. . Making of wholesale catalog. . Design and delivery of wholesale newsletter with impact tracking. . Design and development of packaging and commercial cards. . Collaboration in the presentation of the collections to possible buyers in Sheraton Hotel - Efica Fairs (Chamber of the National Footwear Industry).
. Revitalization of social media and digital platforms. . Digital content designer, creative photography for social media. . E-commerce: image and management. . Product photography, digital retouching, designing of catalogs. . Art direction, styling, and edition of graphic campaigns. . Drafting and design of wholesale and retail newsletters with impact tracking.