A driven multidisciplinary artist with an immense passion for the contemporary art world, fashion and culture. Masters Graduate of Art in Contemporary Fashion Design of IFA Paris. Exceptional ability to originate conceptual ideologies withdrawn from intellectual and individual topics. Looking for opportunities to explore creative notions and nurture one’s skills.
Design and maintain brand identity, ensuring alignment with the target market Oversee prototype development, production quality, and inventory management Plan marketing strategies, manage online presence, and build media relationships Decide on sales channels, manage distributor partnerships, and handle customer inquiries. Set budgets, forecast sales, and determine pricing strategies Explore new technologies to keep the brand competitive and relevant
Oversee daily activities of my team, providing guidance and support Motivate the team to achieve monthly and personal store targets Oversee cash management, including daily reconciliation Address and resolve any issues that arise, whether related to staff, customers, or operations Design and curate visual compelling displays Collaborate in the buying process to curate a balanced and thematically cohesive collection Conduct thorough research on potential acquisitions, document findings and establish a network of industry contacts Establish and maintain relationships with showrooms and brands, facilitate collaborations and negotiations to enrich the store’s collections Develop and present proposals for events, plan thematic pop-ups to engage diverse audiences Pitch new brands and collections to be included in the store’s portfolio Analyse and document performance metrics and statistical data to inform strategic collection decisions and enhance planning Provide personalised service to clients, including VIPs, ensuring a seamless experience from initial engagement through to post visit followup. Maintain records of contacts, ensuring an organised and accessible data base to support outreach and marketing efforts Develop newsletters and catalogs, craft content and copy to communicate store news and updates
Conducted innovative research and developed conceptual frameworks for collections Developed visuals including mood boards and sketches to guide thematic presentations Selected materials and liaised with artisans, manufacturers and suppliers to ensure quality and authenticity Utilised technical expertise in pattern making, draping and toiling Created technical sheets to guide production process Developed brand identity and narrative
Developed creative concepts and strategies for product presentation and visual displays Researched and pitched brands and managed acquisitions through effective communication and negotiation