Beverley Glanville

Bev&Nic are a team of specialist senior creatives curated to help brands with big dreams make a huge impact. She is deeply involved in everything from facilitating strategy workshops to the concept, design and application of the visual identity. In disciplines such as animation, video and web development she oversees the team to ensure that her clients get the very best work possible. It's about delivering big agency excellence with the personal engagement you'd expect from a small agency. She brings rich experience and a multidisciplinary approach to her work and has the unique ability to easily visualise the big picture while obsessively crafting the details. Let B&N give your brand the attention it deserves.

As Creative Director, she oversaw a small team of designers on various branding projects and also liaised with strategists, clients, writers and other creative professionals to bring these projects to life on time and on budget. While retaining the existing logo, her redesign of &Beyond's visual identity system – font selection, typography, colour palettes, iconography, content hierarchy and layout, brought a much-needed luxurious style to the brand. Existing field guide illustrations were the inspiration for a more expressive visual style that incorporated new watercolour and linework fauna and flora. These were layered in various patterns, groupings and colourways across a large portion of their communication from brochure covers and boardroom wallpaper to gift shop merchandise. She developed the layout style for a beautifully designed in-room 'coffee table' magazine and worked closely with the editor, writer, designer and printers to set the tone for the brand going forward. Based on the success of the magazine she began the extensive website redesign working closely with the developer in design sprints over the course of a year. A detailed product design system was developed in InVision covering font selection, type scaling, colours and iconography. She also redesigned all cards and layouts in Sketch to resolve the many UX issues with the existing site. In order to fulfil certain strategic objectives for the brand, she had the opportunity to conceptualise and direct a series of showcase and storytelling videos shot on location in Tanzania and Namibia. The series included their lodges, destinations and powerful short stories that demonstrate their ethos of Care for the Land, Wildlife and People. The impact of these projects has been significant for the brand with increased traffic, engagement and compliments from the travel trade. The website redesign in particular has turned a brochure and blog site into a key lead and revenue generator.

Barclays had recently announced that they were selling off their shareholding in the Absa brand and Bev was tasked with a number of projects that required the 're-establishment' of red in the hearts and minds of various stakeholders. The Absa Rewards bold, predominantly red OOH was instantly recognisable and 'Skaftin', one of a series of four TV ads, won 3rd place in Millward Brown's most liked ad Q2 2017. Working with the TV production department she developed a 'digital red' that worked on most screens to represent the brand as well as an animated end frame for all digital work. She oversaw an art director and illustrator to develop a bespoke illustration style and its rollout to several campaigns that included both print and 2D animated videos. Selected as part of an all-women design team in an FCB global pitch for the naming and re-brand of Michelle Obama's 'Let Girls Learn' initiative, one of her designs was chosen as part of the top 5 to present out of the 20 submissions from around the world.

Bev's kids clothing and decor brand, Banini Baby, saw her responsible for the concept and design of all product lines including the brand's signature reversible dresses made with Shweshwe and bold 100% cotton prints. She also managed the procurement of fabrics and notions, managed the CMT team and carried out quality control of all goods and suppliers. In 2009, the early days of e-commerce in SA, she built a fully-fledged e-commerce website and managed all updates, product info writing, SEO, advertising and social media for the brand. She grew a fan base of over 1000 customers on Facebook within a few months. She later launched the physical retail store at the Watershed, Cape Town and managed the store and sales team remotely from Johannesburg. The product range was also available at several leading retailers and included hats, coats, t-shirts, babygros, bags, bed linen, blankets, ottomans, artwork and wallpaper.

As a freelance brand designer and creative director Bev elevates brave and curious brands to their highest potential through strategic insight and unique, expressive visual language. Every brand has its own set of unique challenges that you'll identify together in a collaborative partnership. She believes that for brands to truly connect and engage their audience, every project should begin with research, understanding the user and strategic insight. Leadership positions at global agencies and 15 years as an independent creative professional have led to her multi-disciplinary approach and formidable skills in every aspect of brand communication. Her keen insight and expert use of colour and pattern is evident in all her creative endeavours transforming each brand touchpoint – from logo, stationery and visual identity to packaging, wallpaper and textile design. Bev values friendly, open-minded teams who are looking for the best, value her insight and have a need for excellence.

As creative director, she led a team of talented designers on various brands such as Mcel, Maia and Pearl Valley which expanded her already solid experience of luxury hospitality brands. Responsible for the concept, design and rollout of major brand identities from logo and visual language to digital and print applications as varied as literature, calendars, uniforms, carpeting and textile design. Exxaro stands out as a favourite project as she not only led the creative from name generation and logo to visual identity and marketing material, but she also conceptualised, planned and directed an extensive 2-month, 8-location photo shoot around South Africa. With photographer Michael Meyersfeld, she art directed a bespoke library of over 250 curated and treated images, each one a masterpiece. The completed library went on to be a finalist in the photography craft section at the Loerie Awards. Another key project was the brand development for the luxury Seychelles resort, Maia, owned by Southern Sun at the time. This included brand strategy, logo design, visual identity development and application to scented stationery, brochures, animated website, hotel amenities, gifting and various promotional items. A similar project was the visual identity for the luxury golf and lifestyle estate Pearl Valley, its restaurants, spa, golf shop and property sales.

Along with her team, she was responsible for the brand concepts and design of major corporate identities from logo development and visual language to the design of all applications. At various times she managed a team of up to 6 graphic designers at a time while also liaising with 3D (architects, interior designers) and animation teams to ensure a cohesive roll-out of any given brand identity. While managing the team responsible for the re-brand of Standard Bank, she played an integral role in the development of their own custom font with an international font foundry. She developed a series of visual identities for The Royal Bafokeng: Economic Board, Resources and Finance. Each required its own logo but a strong narrative of the rich history of their tribe and their crocodile mascot not only defined each of the identities but also linked them together.

Responsible for all design work from concept to pre-production for a broad range of clients such as Toyota, Vodacom and Manhattan Sweets. This included logo design and visual identity development as well as the rollout of corporate literature, packaging and other marketing material. She won the prestigious Loerie Grand Prix for Design in 2001 for an interactive Annual Report for St John Ambulance and Second Place at the Art of Design Awards in 2002.