An accomplished and insightful professional with international business experience in luxury goods, fine jewelry, beauty and retail. Provides robust business strategies, direct to consumer marketing, business management leadership. Known for positively leading diverse and cross-functional teams with thorough experience in developing profitable strategies, implementing vision, building organizational capability both locally and globally. My union of theory, operational experience and in-field practice, makes me an ideal partner for brands and companies looking for an innovative solution driven professional.
Luxury Retail Operations and Strategy Research and Development Brand Development Beauty & Self-Care Industry Research, Consumer Segmentation, Insdustry Service Gap - https://www.rennai.com
In my capacity as General Manager, I led all Operations, Marketing, Wholesale operations for a ready-to-wear start-up, forming the team organization and infrastructure from infant stages: - Led business operations : Sales team, branding, staffing, marketing, production while maximizing profitability. - Managed 10 direct reports and seasonal staff, reported to the advisory board and CEO, managed and hired outside agencies in PR, Creative, Marketing to build the brand and map out the brand journey. - Collaborated with creative and PR agencies Carla Otto & La Mode En Image, to build brand awareness and image. - Led the commercial team to support the growth of the global wholesale business and brand boutiques. - Developed and managed showroom, events including all runway shows for 10 collections from 2016 - 2020. - Sourced and collaborated with manufacturing partners in Italy. - Managed all aspect of brand collaborations ; Jacques Marie Mage glasses, seasonal jewelry collections and custom footwear collections. - Monitored financial results and created plans to improve profitability and growth. - Led and monitored company EBIT, P&L, budgets, revenue and volume forecasts. - Maintained positive business relationships with wholesale and vendors to maximize business opportunities. - Effectively build best in class multi-skilled team - sales, E-commerce, media, operations & creative studio. - Responsible for the achievement of all Key Performance Indicators (KPI’s). - Established and upheld all company processes and procedures.
Consumer Marketing, E-commerce, Event Brand Development, Retail Promotions, Retail Expansion
Content Creation, Social Media
Strategic Plan Development, Consumer Marketing, PR and Advertising
Consumer Branding, CRM Development, Program KPI, Brand Partnerships, E-commerce Website Development and Team Mentorship.
Retail Development, Project Management, E-commerce implementation, Industry Analyst