Laura Forneris

• Set and manage financial targets for .com and 3rd Party by category, region, product type (newness, carryforward & replenishment) • Develop and execute merchandise planning strategies to meet the seasonal targets for Digital • Conduct pre-sign financial meetings with Merchandising & Buying Team ahead of market to review budgets, assess prior performance, and ensure investment decisions are data-driven and commercially sound • Partner with Buying and Merchandising Director to support the seasonal buy strategy, go to market plans and seasonal roll ups in line with financial plans • Own the Buying process for Menswear & Beauty (Make Up & Fragrance) • Analyse trade performance to shape the buy, partnering with regional merchandising teams to define locally relevant assortments and seasonal depth • Conduct regular in season sales and stock analysis (ROS, ST%, WOC etc.), working closely with the Trading Team to identify reactive short-term opportunities and make adjustment to forward looking plans • Contribute to weekly, monthly and quarterly trade reporting decks • Proactively respond to ad hoc analyses needs within the team to support on merchandising and trade actions • Support on long term forecasting aligned with business ambitions and growth strategies • Partner with regional merchandising and planning teams to ensure product availability, timing and inventory health, maximizing sales opportunities • Contribute to markdown planning by analysing sales performance, forecasting sales targets by category and region and flagging potential stock risks • Build strong, collaborative networks across regional, central and digital teams

- Global Planning - Manage Franchise Partners and Off-Price Partners globally - Monitor and analyse sales to ensure that the company is reacting to sales patterns and maximising sales opportunities - Plan OTBs based on growth plan - Organise with the sales team markets in New York, London, Milan and Paris four times a year - Consolidate and order global merchandise for all channels (wholesale, ecom and brick & mortar DTC) - Forecast and validate projections to ensure sales, gross margins and inventory objectives are met - Global inventory tracking, management and liquidation of wholesale, ecom and brick & mortar DTC aged stock - Analyse brand adjacencies and brand positioning - Manage seasonal training manuals for each collection drop - Provide Design and Production teams with data on historical best sellers, market bookings analysis & feedback including collections' strengths & missed opportunities - Review carryover / essential styles and maintain healthy stock levels - Set monthly & yearly targets, analyse monthly invoiced vs shipped vs plan (global) - Work on 5 year growth plan with Global Senior Sales Director (wholesale)

- Responsible for daily management and relationships with private clients - Assist in collecting seasonal data pre and post sales to support Commercial Manager on seasonal predictions and forecasts - Assist in collecting the accounts data weekly and preparing sell through analysis - Process all store orders taken during market from customers and buyers (data entry into Zedonk, order confirmation, visual representation of store buys, order entry and spot checks) - Assist during private sales and pop-ups - Support on seasonal benchmark study and collate weekly inventory data as required for finance team

- Administrative support to Wholesale Sales Team during sales campaigns - Ensure wholesale clients receive the highest level customer service and care - Complete large amounts of data entry (input orders into Excel and process orders on SAP) - Deal with high volumes of confidential information that require close attention to detail in fast-paced environment

- Coordinate the flow of buyers’ appointments - General support to the wholesale team - Maintain the showroom merchandise to a high standard - Style and dress the models

- Support the organisation of fashion shows, meeting the sponsors, overseeing rehearsals