Highly driven professional with over 12 years of luxury merchandising, buying, and commercial experience across multiple categories including accessories, ready to wear, and lifestyle. Extensive background in DTC, B2B, and marketplace business models across established department stores, e-commerce pure players, and start-up platforms. Strong project management skills combined with excellent stakeholder management abilities. Forward thinking and conscious leader with a focus on growth and sustainability.
• Senior buyer responsible for luxury repositioning and growth strategy at Fenwick • Budget management of £10m seasonal open to buys with consistent double-digit growth • Business Development Lead securing the successful launch of 9 new designer brands including Versace, Balmain, Stella McCartney, Dsquared, Lemaire, Issey Miyake, Rabanne, Isabel Marant, and Zimmermann across ready to wear, bags, and accessories • Management of multiple departments and teams including Designer, Bridge, Contemporary, Denim, Resortwear, and Activewear
• Responsible for leading commercial strategy, managing company P&L, strategic partnerships, and business operations • Successfully demonstrated leadership of all business verticals including brand partnerships, merchandising, e-commerce, marketing (paid and organic)
• Promoted to Head of Commercial • Successfully launched Rotaro luxury fashion rental concession in Liberty London • Responsible for new venture ROI analysis and building joint business plans with partners to maximise profitability and drive mutual growth • Responsible for managing key external and internal stakeholder relationships, including C-Suite team • Responsible for creating and presenting quarterly business reviews to partners, investors, and C-Suite team
• Head hunted to join the business as Brand Partnerships Manager • Successful conception and execution of Rotaro’s luxury fashion rental commercial strategy • Successful renegotiation of contracts that improved profitability and secured a +15% increase in margin within one month of joining the business • Provided strategic support to brand partners expanding into the circular economy while driving revenue, sustainability credentials, community engagement and storytelling
• Budget management of £6m seasonal open to buys with consistent double-digit growth of Accessories and triple-digit growth of Lifestyle departments • Consistently generated multimillion pound sales while improving margin by +2% YoY on Accessories and by +3% YoY on Lifestyle • Successfully built the Women’s Resortwear and Lingerie departments from the ground up and created new revenue streams by introducing multiple new categories to the business • Budget management of multimillion open to buys that achieved double-digit growth for Resortwear and triple-digit growth for Lingerie • Consistently generated multimillion pound sales and overachieved business targets • Devised and executed strategies to promote growth and increased department profit by +120% YoY while improving margin by +4% YoY • Relationship and commercial management of over 200 brands including key accounts such as Prada, Celine, Saint Laurent, Gucci, and Bottega Veneta, amongst others • Line manager and mentor to 5 person team of Assistant Buyer, Buying Admin Assistants and interns • Browns internal business representative for sustainable practices
• Successfully promoted to Assistant Buyer • Profitable financial and strategic ownership of 35% of department brands • Independently and successfully managed all department strategic trade actions in season • Management of Buying Admin Assistants and interns
• Responsible for delivery management, warehouse queries and PO raising • Management of cross department functions including finance, marketing, editorial and e-commerce
• Management of department critical path, samples, and fittings • Management of cross department functions
• Senior Associate to Casting Director Piergiorgio Del Moro • Management of cast for runway shows and campaigns for a portfolio of brands including Versace, Fendi, Max Mara, Philosophy, and stylists such as Carine Roitfeld, Clare Richardson, and Giovanna Battaglia Engelbert