Nadiah Shukri


Open to Opportunities

Nadiah Shukri

Chief of Staff (Commercial Strategy)

Current Location

London, UK

Nadiah is open to new work opportunities

Highly driven professional with nearly 12 years of luxury commercial experience across multiple categories including ready to wear, non-apparel and lifestyle. Extensive background in direct to consumer, B2B, and marketplace business models across established e-commerce platforms and start-ups. Strong project management skills combined with excellent stakeholder management abilities. Forward thinking and conscious leader with a focus on sustainability and diversity.

  • Brands Nadiah has worked with
    • CULT MIA
    • Rotaro
    • Browns Fashion (Farfetch Group)
    • Debenhams
    • Dmcasting
  • Nadiah's past titles
    • Chief Of Staff
    • Head Of Commercial
    • Corporate Partnerships Manager
    • Accessories Buyer
    • Buyer
    • Assistant Retail Buyer
    • Buying Assistant
    • Buying Assistant
    • Casting Associate
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Hourly Consulting
  • Freelance Assignments

Chief of Staff


May 2023 - Present

• Responsible for leading commercial strategy, managing company P&L, strategic partnerships, and business operations
• Successfully demonstrated leadership of all business verticals including brand pa...

Head of Commercial


Jan 2023 - May 2023

• Promoted to Head of Commercial
• Successfully launched Rotaro luxury fashion rental concession in Liberty London
• Responsible for new venture ROI analysis and building joint business plans with par...

Brand Partnerships Manager


Jun 2022 - Dec 2022

• Head hunted to join the business as Brand Partnerships Manager
• Successful conception and execution of Rotaro’s luxury fashion rental commercial strategy
• Successful renegotiation of contracts th...

Buyer, Women's Accessories and Lifestyle

Browns Fashion (Farfetch Group)

Feb 2022 - Jun 2022

• Budget management of £6m seasonal open to buys with consistent double-digit growth of Accessories and triple-digit growth of Lifestyle departments
• Consistently generated multimillion pound sales w...

Junior Buyer, Women's Resortwear and Lingerie

Browns Fashion (Farfetch Group)

Jan 2020 - Jan 2022

• Successfully introduced Resortwear and Lingerie categories as new revenue streams to the business
• Budget management of £3m open to buys with consistent double-digit growth for Resortwear and tripl...

  • Collection Development


  • Collection Strategy


  • Analysis of business problems/needs


  • Analysis Reports


  • Strategy Building


  • Strategy Consulting


  • Strategy Creation


  • Commercial












Not specified.

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