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Nadiah Shukri

Commercial Strategy • Buying & Merchandising
About

Highly driven professional with nearly 12 years of luxury commercial experience across multiple categories including ready to wear, non-apparel and lifestyle. Extensive background in direct to consumer, B2B, and marketplace business models across established e-commerce platforms and start-ups. Strong project management skills combined with excellent stakeholder management abilities. Forward thinking and conscious leader with a focus on sustainability and diversity.

Previous Brands
Browns Fashion
CULT MIA
Debenhams
Dmcasting
Rotaro
Fenwick
Work Experience
Senior Buyer
Jan ‘24 - Now
Fenwick

Women's Ready to Wear Senior Buyer. Designer, Bridge, & Contemporary.

Chief of Staff
May ‘23 - Nov ‘23
CULT MIA

• Responsible for leading commercial strategy, managing company P&L, strategic partnerships, and business operations • Successfully demonstrated leadership of all business verticals including brand partnerships, merchandising, e-commerce, marketing (paid and organic)

Head of Commercial
Jan ‘23 - May ‘23
Rotaro

• Promoted to Head of Commercial • Successfully launched Rotaro luxury fashion rental concession in Liberty London • Responsible for new venture ROI analysis and building joint business plans with partners to maximise profitability and drive mutual growth • Responsible for managing key external and internal stakeholder relationships, including C-Suite team • Responsible for creating and presenting quarterly business reviews to partners, investors, and C-Suite team

Brand Partnerships Manager
Jun ‘22 - Dec ‘22
Rotaro

• Head hunted to join the business as Brand Partnerships Manager • Successful conception and execution of Rotaro’s luxury fashion rental commercial strategy • Successful renegotiation of contracts that improved profitability and secured a +15% increase in margin within one month of joining the business • Provided strategic support to brand partners expanding into the circular economy while driving revenue, sustainability credentials, community engagement and storytelling

Buyer, Women's Accessories and Lifestyle
Feb ‘22 - Jun ‘22
Browns Fashion

• Budget management of £6m seasonal open to buys with consistent double-digit growth of Accessories and triple-digit growth of Lifestyle departments • Consistently generated multimillion pound sales while improving margin by +2% YoY on Accessories and by +3% YoY on Lifestyle • Relationship and commercial management of over 200 brands including key accounts such as Saint Laurent, Gucci, Bottega Veneta, and Burberry, amongst others • Line manager and mentor to 5 person team of Assistant Buyer, Buying Admin Assistants and interns • Browns internal business representative for sustainable practices

Buyer, Women's Resortwear and Lingerie
Jan ‘20 - Jan ‘22
Browns Fashion

• Successfully introduced Resortwear and Lingerie categories as new revenue streams to the business • Budget management of £3m open to buys with consistent double-digit growth for Resortwear and triple-digit growth for Lingerie • Consistently generated multimillion pound sales and overachieved business targets while increasing department profit by +120% YoY while improving margin by +4% YoY. • Responsible for proposal, creative development, and launch of exclusive projects and collections, including bestselling capsules from contemporary and emerging brands such as Louisa Ballou, Hunza G, and St Agni, amongst others • Line manager and mentor to 3 person team of Assistant Buyer, Buying Admin Assistant, and intern

Assistant Buyer
May ‘18 - Dec ‘19
Browns Fashion

• Successfully promoted to Assistant Buyer • Profitable financial and strategic ownership of 35% of department brands • Independently and successfully managed all department strategic trade actions in season • Management of Buying Admin Assistants and interns

Buying Assistant, Women's Ready
Aug ‘17 - Apr ‘18
Browns Fashion

• Responsible for delivery management, warehouse queries and PO raising • Management of cross department functions including finance, marketing, editorial and e-commerce

Buying Assistant, Women's Ready to Wear
May ‘16 - Jul ‘17
Debenhams

• Management of department critical path, samples, and fittings • Management of cross department functions

Casting and Production Senior Associate
Jun ‘12 - Jul ‘15
Dmcasting

• Senior Associate to Casting Director Piergiorgio Del Moro • Management of cast for runway shows and campaigns for a portfolio of brands including Versace, Fendi, Max Mara, Philosophy, and stylists such as Carine Roitfeld, Clare Richardson, and Giovanna Battaglia Engelbert

Languages
English - Fluent
Italian - Fluent
Spanish - Basic
French - Basic
Malay - Basic
London, UK