Paulina Biernacik
10+ years experience in Collection Merchandising (leather goods and jewelry), International Senior Product Manager Product and result oriented with soft skills, passionate by craftsmanship, fashion and art.
Maternity leave replacement
Founder of dog accessories brand LIEN PARIS lien-paris.com
• New product development and launch: Concept testing, international sourcing, business units coordination (supply chain, sales, merchandising), post-launch management (performance analysis, product improvements, re-supplying) • Supplier relationship management: Request for proposals, evaluation and selection of the potential suppliers based in Europe and Asia, price negotiation including general terms and conditions (delivery, payment) • Product portfolio management: Product portfolio optimization, range segmentation analysis • Benchmarking and trend report: Redaction of a monthly newsletter designed to update the management on the trends (packaging, concept stores, co-branding) in the premium market and the new products (teas and accessories) launched by the main competitors
Project Manager Assistant - Branding & packaging department • Management of packaging development: Project budgeting and cost controlling, project coordination (relationship management between clients, designers and printers), presentation of design concepts to clients • Benchmarking and consulting: Semiotic audit, brand positioning and visual identity analysis, brand architecture and visual identity benchmarking Brands covered: LU, Martell, Acqua Panna, San Pellegrino, René Furterer, Ferrero