For over 6 years, I have been the creative director of ALESSANDRO VASINI, a luxury fashion brand that offers high-quality footwear and apparel for men and women. My role involves overseeing the design, production, and marketing of the collections, as well as developing the brand identity and strategy. With more than 20 years of experience in the fashion industry, I have a passion for creating innovative and elegant designs that reflect my artistic vision and style. I have a strong background in footwear design and pattern making, as well as fashion illustration and consultancy. I have traveled extensively throughout Europe for inspiration, trends, and shows, and I have collaborated with various clients and partners in the luxury sector. My goal is to deliver excellence and sophistication in every product and service I provide.
From the very early stage, helped the company to launch the brand at 360 degrees. From the concept design of the brand and collection until final development including sourcing of the proper factories. Designed several collections throughout a few years of the collaboration and brought the most iconic styles of the brand which proved to be the best sellers and still are as of today.
Footwear design, development and sourcing consultancy. Worked as a consultant for several established and emerging brands helping them design, realize, produce and launch their first shoes collection. Some relevant collaborations: CLOCKS AND COLOURS, KEEYAHRI, INOLA OJEN, MAVETTE, CEDRICK MCDONALD,
Creative direction of the brand from initial identity, to the strategies and concepts. Successfully bringing the label to six digits monthly sales within just a few years. Designed seasonal collections of boots, shoes, denim, leather jackets, sunglasses and other accessories. For men and women. Directed the general aesthetics of the brand, including campaigns shootings, website and social medias. Worked directly with the technical teams at the factories to develop products that match the aesthetics of my designs and also deliver superior styling, comfort and wearability. The brand has been featured in many magazines in Europe and the USA and often associated with artists and celebrities worldwide. International stylists praise the edgy yet minimalist approach to the design and the rock’n’roll flair of the label. Website: WWW.ALESSANDROVASINI.COM
Designed collection based on the feedback from sales. Traveled to China for development twice per season. Traveled to Europe with the design team for inspiration and initial planning.
Design the collection of different brands based on feedbacks from the sales team. Sourced new factories in Italy and travel to Italy and China for development. Consulted for companies such as: JOAN OLOFF SHOES SOFFT SHOE COMPANY OLEM SHOE CORP
Constantly working on design and development of new ideas based on the meeting with inputs from meeting with buyers and sales team. Based in Miami but constantly traveling to Italy to follow the new prototyping until final execution. Worked directly with the executive sales team to identify the commercial needs and design the new collection accordingly.
Footwear Design consultancy and Wholesale. Trends and market search, seasonal colors palette, conceptual design, materials and components search, last and outsole design, sketching, development and visual merchandizing. Travels mainly throughout Europe for trends, inspiration and shows.
Manufactured many popular luxury shoe brands such as "Giuseppe Zanotti Design, Vicini, Gianfranco Ferre', DSquared, Blue Marine, Sergio Rossi, Grey Mer, Di Sandro,.. During the years worked on all the manufacturing steps, from leather cutting process to all the assembly process until the final finishing.
Summer job. Apprenticeship of luxury women’s shoes manufacturing.
Summer job. Apprenticeship of luxury women’s shoes manufacturing.
Summer job. Apprenticeship of luxury women’s shoes manufacturing.