Sofie Moulin



Sofie Moulin

Ecommerce & Digital Specialist

Current Location

London, UK

Sofie is available for work

Versatile digital professional with extensive experience in full-cycle e-commerce development across various platforms, including design, implementation, management, and maintenance. Specialist in evaluating e-commerce program requirements, coordinating activities, and monitoring both work quality and value. Accomplished in digital strategy including marketing, email, social media, and content strategies as well as web development, system integration, customer service, and operation management.

Specialties include e-commerce, digital marketing, SEO, PPC, social media, email marketing, project management, analytics, digital transformation, operation management, web design, site launch, and site migration, system integration (CRM, ERP, RMS, WMS)

  • Brands Sofie has worked with
    • The School of Life
    • NUVA
    • Medicspot
    • Dundas Worldwide
    • Amanda Wakeley
    • Mr. Hare
    • Omorovicza Cosmetics
    • The Dune Group
    • Austin Reed Group
    • The Conran Shop
    • Various Organistations
    • PowerVote
  • Sofie's past titles
    • Head Of Digital
    • Business Lead
    • E-Commerce Manager
    • E-Commerce Manager
    • Head Of Digital
    • E-Commerce Manager
    • E-Commerce Manager
    • Director Of Ecommerce
    • E-Commerce Manager
    • E-Commerce Manager
    • E-Commerce Manager
    • Freelance Creative
    • Marketing Manager
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Head of Digital

The School of Life

Jul 2022 - Now

Appointed to lead the digital operations at The School of Life, optimising the online shop, and growing the App &
articles subscription's user base, to increase profits.
• Improved the new website to ...

Business Lead


Jun 2021 - Jun 2022

Appointed to lead the development and the launch of a new women’s health brand called Nuva conducting concept,
market research, go-to-market strategy, branding, product development, and launch to vali...

Head Of Ecommerce


Jun 2021 - Jun 2022

• Worked with the product and clinical teams to define and expand our service offering.
• Business planning and resourcing.
• Budget and reporting for the CFO and the rest of the senior management.

Senior Manager Ecommerce

Dundas Worldwide

Dec 2020 - May 2021

Appointed to define the new e-commerce strategy for the brand and provide daily maintenance for the website.
• Budget management and P&L responsibility.
• Delivered the re-platforming of the website i...

Head Of Digital

Amanda Wakeley

May 2018 - Nov 2020

Appointed to drive sales growth and strengthen the AW brand.
• Generated +56% in conversion rate in the first year, by transforming an offline marketing plan to a digitally-driven
and multi-channel st...

  • Ecommerce


  • Digital Strategy


  • Digital Marketing


  • Email Marketing


  • Data Analysis


  • Operation management


  • Digital Media


  • Art Direction






CELSA - Ecole des hautes études en sciences de l'information et de la communication

Specialist post-graduate diploma

Information and Communication

2006 to 2007

Université Panthéon Sorbonne (Paris I)


Art History (Major in Archaeology)

1992 to 1996

Institut Sainte-Geneviève, Paris 6

A-Levels, in Literature & Arts

Literature & Arts

1989 to 1991

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