London, UK
Sofie is available for work
Versatile digital professional with extensive experience in full-cycle e-commerce development across various platforms, including design, implementation, management, and maintenance. Specialist in evaluating e-commerce program requirements, coordinating activities, and monitoring both work quality and value. Accomplished in digital strategy including marketing, email, social media, and content strategies as well as web development, system integration, customer service, and operation management.
Specialties include e-commerce, digital marketing, SEO, PPC, social media, email marketing, project management, analytics, digital transformation, operation management, web design, site launch, and site migration, system integration (CRM, ERP, RMS, WMS)
To be discussed
Open to Full time or Part time work
Head of Digital
The School of Life
Jul 2022 - Now
Appointed to lead the digital operations at The School of Life, optimising the online shop, and growing the App &
articles subscription's user base, to increase profits.
• Improved the new website to ...
Business Lead
NUVA
Jun 2021 - Jun 2022
Appointed to lead the development and the launch of a new women’s health brand called Nuva conducting concept,
market research, go-to-market strategy, branding, product development, and launch to vali...
Head Of Ecommerce
Medicspot
Jun 2021 - Jun 2022
• Worked with the product and clinical teams to define and expand our service offering.
• Business planning and resourcing.
• Budget and reporting for the CFO and the rest of the senior management.
Senior Manager Ecommerce
Dundas Worldwide
Dec 2020 - May 2021
Appointed to define the new e-commerce strategy for the brand and provide daily maintenance for the website.
• Budget management and P&L responsibility.
• Delivered the re-platforming of the website i...
Head Of Digital
Amanda Wakeley
May 2018 - Nov 2020
Appointed to drive sales growth and strengthen the AW brand.
• Generated +56% in conversion rate in the first year, by transforming an offline marketing plan to a digitally-driven
and multi-channel st...
Ecommerce
(Advanced)
Digital Strategy
(Advanced)
Digital Marketing
(Advanced)
Email Marketing
(Advanced)
Data Analysis
(Advanced)
Operation management
(Advanced)
Digital Media
(Advanced)
Art Direction
(Advanced)
English
Fluent
French
Native
CELSA - Ecole des hautes études en sciences de l'information et de la communication
Specialist post-graduate diploma
Information and Communication
2006 to 2007
Université Panthéon Sorbonne (Paris I)
Master
Art History (Major in Archaeology)
1992 to 1996
Institut Sainte-Geneviève, Paris 6
A-Levels, in Literature & Arts
Literature & Arts
1989 to 1991
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