Maryam Umar
I bring hands-on experience supporting brand activations and fashion events, with a strong focus on customer service, sales growth, and delivering excellent in-store experiences. I thrive in fast-paced retail environments, adapt quickly to new settings, and am skilled in upselling, product demos, and client relations.
Scaled an emerging fashion brand to ~100 monthly orders within 3 months, driving rapid early-stage revenue growth Defined and executed brand positioning and go-to-market strategy, expanding from abayas into curated eastern wear collections Directed creative production across shoots, models, and digital content (reels, carousels), strengthening brand identity Grew Instagram to 7K+ followers, supporting consistent audience and sales growth Built influencer and brand partnerships, increasing reach and conversion Analysed sales and customer behaviour to optimise pricing, product mix, and drop strategy Led campaign launches and collection rollouts, aligning storytelling with audience targeting
Delivered recruitment and outreach campaigns, achieving hiring targets 50% ahead of schedule and exceeding sales KPIs (130%+) Managed multi-channel communication strategies (email, LinkedIn), achieving 50-60% open rates through A/B testing Led internal communications and engagement initiatives, contributing to ~65% reduction in turnover Coordinated onboarding programmes and team initiatives, enhancing employee experience Supported leadership with stakeholder communication, messaging, and operations
Supported execution of large-scale fashion & lifestyle events (4-5 annually), including multi-brand exhibitions Advised on market positioning, event locations, and pricing strategies, improving turnout and brand alignment Contributed to ticketing strategies (student discounts, partnerships), increasing sales by ~20-30% Identified and coordinated influencers and brand collaborators, boosting event visibility and engagement Assisted in content production and promotional strategy, enhancing digital reach Managed on-ground event operations, ensuring seamless execution and attendee experience
Executed on-ground brand activations and customer experience initiatives Analysed product performance and customer insights to support marketing decisions Assisted in campaign execution and reporting, contributing to brand growth strategies
Maryam was a hard worker and quick learner at Reveno. She helped frame our hiring strategy, sourced and vetted clients and improved overall efficiency around our hiring process.