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Lizet Esquivel

Fashion PR consultant with 10 years of experience in the industry, and deep knowledge in the Latin America market.
About

Professor at Tecmilenio University, guest professor at LAB University of Applied Sciences in Finland. Global editor of the international media outlet welum.com, in the section WOMEN WHO INSPIRE, which aims to empower women and inspire young girls to pursue their dreams, through Deep interviews with successful leaders worldwide. Independent fashion PR consultant having as clients: Moncler, and Arab Fashion Council, among others. I am the co-founder of the Global Women in PR chapter in Mexico. Adding well-being and happiness consultancy at work in fashion.

Previous Brands
Happy Statement
My Fashion Academy
Forbes Women Forum
ALL Ladies League
Global Women in PR chapter Mexico
Universidad Tecmilenio
Welum Magazine
Benito Santos México
Centro Integral de Moda y Estilo (CIME)
PRORP Asociación A.C, Mexican PR Association
Communication on top davos
Universidad del Valle de México (UVM) University
Communication professionals Association
Comunicación ejecutiva, PR agency
Electronics productive chain (CADELEC)
Work Experience
Wellbeing and organizational happiness consultant
Nov ‘23 -
Happy Statement

Workplace wellness increases productivity, retention, and overall business success. ✓By investing in the comprehensive health of their employees, companies can create a more productive, committed, and resilient workforce. Employees who feel seen, heard, and supported by their employers are better able to overcome challenges and succeed in the long run

PR Manager
Apr ‘22 - Aug ‘23
My Fashion Academy

Creation of strategic alliances to increase the visibility of the school. Links with teachers, companies and key personalities in the industry. Organization of fashion events.

Member
Apr ‘21 -
Forbes Women Forum

Honorary member
Jun ‘20 -
ALL Ladies League

LL Ladies League (ALL), a global network of women for brotherhood and strength led by Dr. Harbeen Arora.

Vice president
Sep ‘19 - Jan ‘23
Global Women in PR chapter Mexico

https://globalwpr.com/

Professor
Jun ‘19 -
Universidad Tecmilenio

I teach the subject of EFFECTIVE COMMUNICATION and NEGOTIATION.

GLOBAL EDITOR AND PR, MAGAZINE AND BOOKS / EDITOR WOMEN WHO INSPIRE
Aug ‘17 -
Welum Magazine

I am in charge of a new section called WOMEN WHO INSPIRE, it is about interviews with successful female CEOs from all over the world, from different fields.

Fashion PR consultant
Oct ‘16 -
Self employed

• Fashion show´s management: NYFW, Dubai Fashion Week among others. • PR services in the USA, Mexico and United Arab Emirates • Work with celebrities, VIPs, stylists, fashion editors through different showrooms in Mexico, The USA. • Gift lounges in top events as Golden Globes among other top events • Sponsorship opportunities in different events in the fashion industry • Sales representatives in Milán, NYC, Hong Kong • Search for Fashion Keynote speakers and top providers as Mua, stylists, etc. • Media Relations management: Interviews with the press, writing press kits, • Special projects • Strategic Alliances and new business • Speaking opportunities for my clients Some of the clients I have worked for : • Moncler México • La Jolla Fashion Film • Irma Martinez, celebrity stylist • Designers: Abel López, Luciana Balderrama • Elie Saab México

Fashion PR manager
Oct ‘14 - Sep ‘16
Benito Santos México

• Media Relations management: Interviews with the press, writting press kits, monitoring national news, clipping. • Fashion Week´s participation management : México, Helsinki, Dominican Republic among others. • Stylist Relations management: clothing loan for editorials, red carpets, inventory control. • In charge of celebrities on fashion shows and special events • Fashion shows management: Backstage, work with VIP, logistics. • Special project management, sponsorships and collaborations with brands.

Professor
Aug ‘14 - Aug ‘15
Centro Integral de Moda y Estilo (CIME)

PR classes focused on fashion industry. Study cases Projects

National Chapter´s vicepresident
Dec ‘10 - Dec ‘18
PRORP Asociación A.C, Mexican PR Association

Training in communication Support to projects in Guadalajara for PRORP Public relations Strategic Alliances

Representative for Latin America continent
Feb ‘10 - Feb ‘14
Communication on top davos

Event Promotion Marketing Strategies Public relations for the forum in LA

Teacher
Feb ‘10 - Feb ‘12
Universidad del Valle de México (UVM) University

Reading and writing classes in Spanish School projects School events

Founder and Chairwoman
Sep ‘09 - Dec ‘14
Communication professionals Association

Association management Sponsorships Speaker´s management Public relations

PR Consultant
Feb ‘09 - Sep ‘14
Comunicación ejecutiva, PR agency

Main Responsibilities:  Development of Internal and external communication plans  Media Relations  Writing press kits  Media Training  Crisis Management  Monitoring national news  Event management Assigned to the Project: Government of the State of Jalisco– (from july/2010 to December/2010) Replacement for someone on leave of absence for six months. Position: Protocol Coordinator Main Responsibilities:  Special cultural events management such as photo exhibitions, competitions etc.  Social media management  Private media relations consultant for the PR manager  Coordination of special events press  Writing press kits  Special Projects management  Gifts Officer for the Governor and for the all government offices in general.  Support in protocol events Assigned to the special project - Global Public Policy Summit (GPPS 2011) Position: Media relations manager Main Responsibilities:  Local and national media management  Public relations agency management  Parallel Event management within GPPS: Ametic, ITESM, SCT and social events  Local Support to marketing, customer service for tickets to the event and advertising design for the event.

Industrial promotion and public relations assistant
Jun ‘05 - Jan ‘09
Electronics productive chain (CADELEC)

General manager of the business opportunities meeting: PROVELEC 2008 . Service to members (memberships) • Advertising plans  Members weekly bulletin management Agreements with institutions  Website information management Agendas and booking business meetings for members in companies that belong to manufacturing sector.

Languages
French - Basic
English - Fluent
Spanish - Native
Education & Training
Catholic University- San Antonio (UCAM), Spain.
‘12 - ‘13
International Communications Management.
Communications
UNIVERSITY UNIVER
‘01 - ‘04
Bachelor´s in Communications Sciences,
Communications
Guadalajara, Jalisco, Mexico