A highly experienced luxury Marketing and Communications professional with 9 years experience
Responsible for setting the Marketing and Communication Strategy of the brand and implement it on a global level - Reporting to the CEO - Elevate the brand image and identity to a more Luxurious and Fashion positioning - Organize and coordinate all the Brand material production (social media shooting, lookbook shooting, eshop shooting, still life shooting) - Create and conduct the Collection brief to the internal Team and PR agencies - Definition of a clear PR and influencer strategy to increase brand awareness: Manage 4 PR agencies (Paris - Milan – Dubai - LA), Align the strategy to all markets, implement influencer programs, define press event concepts - Determine a clear Social media vision through complete image change, content creation and influencer placements - Enhance the website aesthetic and functionality to make it more Fashion & user friendly: Working closely with the web developers and graphic designer to update the website with seasonal collection material - Coordinate and follow up all samples set with PR agencies and influencers. - Organization of all press events with the PR agencies - Define the plan, actions and budget allocation for Nemozena (Press presentations/ PR activities / Influencers program / Advertising (Off – On) / SEO / social media / PR showrooms) - Manage the social media organic and ad plan, SEO… - Brief the graphic designer for all brand material (company profile, press book, invitations…) - Responsible of the Marketing Budget
Responsible for planning, developing and implementing the Marketing and Communications Strategy in the region to reach the objective set in terms of Brand Perception, awareness and Turnover
Responsible for planning, developing and implementing the Marketing and Communication strategy of the Brand in the Middle East
Support the designer in promoting the brand, increasing number of point of sales and developing awareness and visibility worldwide through different ways: - Organization and participation to Fashion and accessories International exhibitions such as Premiere Classe in Paris - Prospecting for new clients and contacting buyers to present the collection - Developing Marketing tools: product line sheets, price list, press book, catalogue... - Event organization