Dweet
Dweet
Open to Permanent
Open to Permanent

Anurag Tyagi

Country Manager, Christian Dior Couture, India. LVMH Group. Luxury General Management.
About

Anurag is an experienced luxury goods industry professional with expertise in business general management for the last 15 years. Following his MBA in International Luxury Brand Management in France, he has successfully launched, led and turned around the businesses of French luxury corporations in a developing and complex market like India, ranging from Beauty leaders at L'Oreal to Fashion houses at LVMH. Driven by challenges and success, Anurag has gained tremendous insight and expertise in commercial negotiations, retail operations, team leadership, client marketing, fashion merchandising, training and customer service. Using innovation, resilience and transformation as the cornerstones of his personal and professional character, Anurag's expertise lies in harnessing the cultural zeitgeist and in creating value and impact.

Previous Brands
Christian Dior Couture
L'Oréal
DFS
CHANEL
Printemps
CNBC TV18
SARAI, Centre for the Study of Developing Societies (CSDS)
Work Experience
Country Manager
Jul ‘15 - Now
Christian Dior Couture

General Manager, 'Lancôme' & 'Kiehl's Since 1851', INDIA
Jan ‘15 - Jul ‘15
L'Oréal

Responsible for the overall business development, distribution, retail operations, growth, PR & Digital and P&L management (Sell Out, Sell In, A&P, Operating Profit) of Lancôme & Kiehl's businesses for India.

Brand Manager, Kiehl's Since 1851, India, L'Oréal LUXE
Sep ‘10 - Dec ‘14
L'Oréal

Launched Kiehl's in the Indian market in November 2010 and have since developed the brand in India taking it's distribution from just 1 store in 2010 to 8 stores at the end of 2013 in 5 major cities in the country- Delhi, Chandigarh, Mumbai, Kolkata & Bangalore. Responsible for driving the overall development of the brand following the specific global business model of the brand- Retail operations, KCR/BA education and development, Mystery Shopping, Distribution expansion, PR, Digital, CRM, Merchandising & Retail excitement. Responsible for growing the brand at least 3 times the market with a strong focus on Like-For-Like growth and for achieving a leadership position within the luxury division at L'Oréal India in a short span of 3 years. Responsible for managing the P&L of the brand- top line (Sell Out & Net Sales), A&P budget and delivering the committed bottom line (operating profit) in line with Budget/Trend expectations. Responsible for managing and delivering brand consistency and experience in line with non-negotiable global brand standards, without compromising the specific retail-driven business model of the brand and focussing on retail excellence and enhancing customer satisfaction and experience.

Consultant, DFS, Singapore Division
May ‘10 - Jul ‘10
DFS

Worked with DFS as part of the final global field project for the ESSEC MBA in International Luxury Brand Management. Studied the luxury retail landscape of Singapore and came up with recommendations for DFS to increase market share for 'DFS Galleria', ScottsWalk: downtown luxury retail format. Interacted with the DFS Executive team, Store Operations, Merchandising, Consumer Marketing, Consumer Research, CRM, Talent Management, Human Resources and Retail performance teams to understand the DFS business model.

Stagiare (Intern)
Mar ‘10 - Mar ‘10
CHANEL

A two-day weekend internship as a Sales Assistant at the CHANEL flagship on Avenue Montaigne, Paris - Learnt the principles of luxury retail in a flagship boutique environment - Contributed €5000 in Sales over the two-day period - Understood how brand codes get translated in a retail set-up - Understood the importance of visual merchandizing - Understood the relevance of employee training - Understood the efficiencies achieved by smart IT systems - Understood the critical importance of CRM programs & systems - Got insights into managing the paradox of accessibility & exclusivity

Stagiare (Intern)
Dec ‘09 - Jan ‘10
Printemps

A two-week long (Dec 21st - Jan 4th) Retail internship as a Sales Associate on the Women's RTW Luxury Fashion floor at Printemps Haussmann, Paris - Learnt specificities of luxury retail in a department store - Contributed €10,000 in Sales over the two-week period - Worked at counters of Michael Kors, Jil Sander, Lanvin & Givenchy - Understood the complexity of operational challenges in a set-up

Producer & Correspondent
Nov ‘05 - Aug ‘09
CNBC TV18

- Produced & hosted 'INDULGE': flagship show on the emerging business of 'luxury' in India - Hosted a series on 'Sustainable Luxury' as a follow up to the International Herald Tribune's Sustainable Luxury Conference in India in March 2009. - Conducted on-camera interviews with top executives from International luxury brands - Managed a team of 3 co-workers - Reported on Indian Modern & Contemporary Art and the rapid emergence of the Indian Art Market on the world map - Produced & hosted a number of shows on areas of Lifestyle interest such as Golf, Horse Racing, Sailing, the Mumbai Marathon, etc. - Produced a daily capsule series called 'Get A Life!' that captured the essence of luxury consumption & high living trends in India

Researcher- Cinema Studies
Jul ‘03 - Jun ‘04
SARAI, Centre for the Study of Developing Societies (CSDS)

- Organized the first 'Film & History' workshop for film enthusiasts - Organized the annual 10-day Film Appreciation Workshop - Compiled anthologies of readings for all the film workshops - Curated a festival of films by Spanish filmmaker Pedro Almodovar - Presented a paper on the film 'The Hours' by Stephen Daldry - Presented a paper on the controversial filmmaker Leni Riefenstahl

Languages
English - Native
French - Basic
Hindi - Native
Education & Training
ESSEC Business School
‘09 - ‘10
MBA Luxury Brand Management
ESSEC Business School
‘09 - ‘10
MBA
St. Xavier's College
‘04 - ‘05
Post Graduate Diploma
Delhi University
‘00 - ‘03
B.A (Hons)
Mumbai, Maharashtra, India