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• Successfully converted oriental rug business into modern home textile (carpets and rugs, pillows, poufs, customized items, etc) and accessory business (bags, shoes and belts) with +80% sales revenue through e-commerce • Designed and developed 6 new product categories for international B2B and B2C online customers • Involved in designing and launching of e- commerce and blog websites, as well as associated social media accounts such as Facebook, Instagram, Pinterest etc., since 2012. • Managing and monitoring web track, conversion strategies through various platforms Tracking SEO and Google Analytics data and making complex analysis • • Determining the format and features of the web-site in order to maximize clarity and ease of navigation for customers Liaising with the web developers to develop and alter the website as needed • Planning digital marketing , including web, SEO/SEM, email, social media and • display advertising campaigns • Conducting market researches and arranging the online transactions accordingly. • Determining the format and features of the web-site in order to maximize clarity and ease of navigation for customers Liaising with the web developers to develop and alter the website as needed. • Achieve growth and hit sales targets • • Managing all online activity in relation to trafic acquisition, sales, conversion and a/b testing and reporting • Developing and implementing e-commerce strategy in order to improve website performance Working with developers to improve website speed • • Working with the marketing team or manage digital marketers in order to improve quality and trafic acquisition Re-Platforming website to new CMS, making website mobile capable • • Researching market in order to discover new trends and technologies in order to improve website performance • Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs • Overseeing or directly managing digital marketing channels across PPC, SEO, Display, Afiliates and E-mail marketing and Social Media • Developing content calendar and overseeing website uploads and landing pages development Reporting on performance. •
Executing foreign trade deals and their nance • Handling all writings with correspondent banks, Cargill oces • worldwide and other third party companies/institutions Opening l/c s , presenting and checking documents, following • payments Dealing with related banks in order to set an acceptable discount • rate and preparing all related paperwork for the payments Following up the payments and paperwork of transit trade les • and the coordination with banks Supporting abroad oces for all related transactions under • Cargills responsibility Analysing nancially the nominated banks to allocate limits • between Cargill and the banks, utilizing the limits and revising periodically Preparing reports and providing information ow for accurate • reporting when needed. Negotiation of documents with banks/counterparties • In case of necessity, handling other operational responsibilities of • the administrator Doing all system bookings in order to prepare all reports and • balance sheets those are presented to the management.(Summit, IRIS, Daily excel s/s, Support excel s/s) Handling all daily transactions and deciding for immediate issues •
International payments and checking correspondent banks' accounts • • Preparing the proper message types in the SWIFT system for all collection, L/C and guarantee letter transactions Inquiring and responding the related banks for faulty transactions • Opening L/C, checking documents and informing the related • branch and customer to take necessary action to share them with the related government institutions and related • departments in the bank Working as a consultant Preparing reports periodically •
INTERNSHIP
Marketing Communication Management