Tilingual professional looking to grow everyday. With a strong background in communication, events, and digital marketing, I have managed sustainable communication projects at L'Oréal, contributed to content creation for Lacoste's e-commerce platform, and led collaborations for KARL LAGERFELD's social media channels. My fashion business education and experience working on diverse projects demonstrate my versatility. I would be delighted to discuss how I can contribute to your brand through an interview!
- Managed the KL TikTok collaborations project: content creator research, briefing, contract creation, asset quality checks and budget management - Support of 360 marketing campaign rollouts from pre-production to post-production: elaborated creative briefings, oversaw the production of digital content and developed post-campaign analysis working closely with internal teams (creative, editorial, marketing and e-commerce) - Support on set for two brand campaign shootings: TikTok content creation lead and sample management - Researched Fashion campaign benchmarks and content creation trends: analysis and content proposals for the FW24 events of the brand
Luxury Division - BIOTHERM: - Development of brand assets to communicate on different touchpoints: analysis of trends and social media activation (Instagram focus) for the sustainability Blue Report of the brand, articles for L'Oréal.com, LinkedIn post’s draft for the Loreal Group account (5 Million followers) - Support to the team on the creation of the Blue Beauty Rendez-Vous global event: delivered influencer callsheets, Instagram stories tracking, products set up in the hotel rooms & creation of informative cards - Benchmark on sustainable topics, as well as brief preparation and agency coordination for artistic and cultural projects
- Inventory process of new collections for the e-commerce - Assistance for the preparation of 12 shootings on average per month - Organization of the showroom: arrangement and trackability of clothes - Casting and reporting new models: cast around 70 models with a focus on diversity of profiles
- Prospection of Fashion Week clients: added 55 new contacts to the Newsletters - Servicing clients in place during their events: guestlist, logistics, merchandising... - Writing articles for the agency’s blog and creating social media content (13 posts including captions) for the agency’s real estate Instagram account.
Paris Fashion Week - FW’22
- Monitoring and coordinating the export/import of commodities until final destination - Direct negotiations with clients and suppliers - Attending and solving any incidences arising during the trips
- Organization of events for the guests: private dinners at the beach, special services for birthdays, room decoration...being in collaboration with the different departments of the hotel (Guest Service, Animation, Food&Drinks, Housekeeping) - Addressing critics from the hotel’s services through follow-ups and compensation - Sales representative of 5 restaurants & the spa service
- Reaching daily goal sales - Handling deliveries, stock, and visual merchandising changes - Customer service assistance in a fast-paced environment - Ensured company standards were maintained daily