With extensive experience in visual merchandising and creative management, I excel in enhancing brand presence through innovative displays. Adept at adapting to fast-paced retail environments, I thrive on driving customer engagement and delivering cohesive storytelling across all channels.
• With the goal being to reflect, recharge, refuel and ultimately be re-inspired ~ I took a sabbatical after continuous years of working hard. I spent months immersing myself in other cultures - from Colombia to Greece, Morocco to California.
• Led a creative rebrand, from Bespoke Retails Solutions to B_RD. Elevating market presence and visual identity, resulting in an increase in customer engagement. • Won 100% of all tenders, including a £500k project for a luxury jewellery brand within my first month, increasing design revenue within 1 quarter, meeting business goals. • Sourced & negotiated contracts for Global Freelancers, fostering a diverse, collaborative environment that nurtured talent & innovation; directly impacting the expansion of creative projects.
• Oversaw the ideation, design and creative production of window installations, winning 'Best Window in a Multiple', 'Chelsea in Bloom' & more awards. • Achieved a 40% reduction in design costs and shortening project lifecycles by 4 weeks within the first quarter, by driving concept innovation and continuous improvement of creative processes. • Collaborating with Madrid-based Brand & Marketing Teams for alignment of all creative content, resulting in cohesive storytelling & consistent branding across all channels, including digital platforms.
• Managed budgets & reviews for multiple projects; orchestrating tenders to Agencies to successfully drive competitive creativity & costs. • Integrated creative research of industry trends, production techniques and the Menswear collection to win "Best Window in a Multiple" for SS21 Window, resulting in my promotion. • Spearheaded the production of Global Brand VM Manuals. Coordinating constructive feedback of Retail, Franchise & VM teams to ensure the brand voice was globally aligned.
Translated all projects into detailed scope of works, allocating • design resources, overseeing the production of projects on time, on budget and in line with luxury Studio Aesthetic.
• Mentored and developed in-store Visual Merchandisers across Europe, integrating seasonal directives, achieving a 25% reduction in travel costs.
• Created creative decks & visual assets for the Design Team, enhancing workflow and ensuring presentation on schedule.
• Led the innovative of visual displays that embodied the brand's creative vision at the London flagship, and was selected to spearhead visual concepts for new store openings across Europe.