Zenna Soon
MA Fashion Design Management and BA (Hons) Communications and New Media graduate, coupled with relevant professional experiences within the fashion, tech and startups industry. An experienced marketer with over 3 years of professional experience. Confident in demonstration of key skillsets to excel in roles involving trend analysis, business go-to-market strategy, brand, account management, partnerships, PR and communications field in the fashion and tech industry. Happy to connect! 🔖: zennasaq97@gmail.com
- Management of organic and paid social for APJC content across AWS LinkedIn, Facebook, Twitter and Instagram (@hereataws). - Marketing budget management for specific stakeholders, including Early Career Talent and Software Development Engineers across APJC. - Creative brand asset manager and designer across APJC. - Events planning, partnership and stakeholder collaborations with external agency for summits, internal and external brand campaigns. - Program manager for internal employee ambassadorship program across APJC.
Customer Success Partner Management: Development of strategies and presentation of use-cases for SAP Intelligent Robotic Automation Process under the Intelligent Enterprise Solutions Ecosystem team to align with customers’ goals and drive success. • End-to-end account management of major healthcare and tech partners across ASEAN, managing up to SGD$12k revenue per month.
Business Development: Led a team of 5 in the reconstruction of a sustainable, omni-channel business model of a fashion social enterprise. • Identified the highest value collaborator in the supply chain and inventory flow through a collaboration identification analysis, and reconstructed the brand’s visual strategy across social media and organic site, resulted in >1.1k increase in organic followers.
Researched and executed optimisation strategies on both social media and external events to improve Accenture's social media presence (@accenture_sg) for pilot experiment in targeting campus audiences.