Tugba Isler
Strategic luxury retail leader with a hands-on, client-first and people-focused leadership approach, recognized for developing managers and high-performing teams while driving sustainable commercial growth. Experienced in partnering closely with Store Directors to translate brand strategy into impactful floor execution. Deeply passionate about craft, culture, and delivering elevated, meaningful client experiences aligned with brand values.
• Developed a large, diverse team of 80+ sales advisors through hands-on coaching, ensuring service excellence, optimal floor coverage and delivering +21% YoY growth in Leather Goods • Enabled commercial growth through category development, defining the Small Leather Goods buying plan (€15M+ OTB) in line with client expectations, market trends and the competitive landscape • Supported the reopening of Chanel’s largest European department store (400+ sqm), recruiting and onboarding 40 new advisors and deploying new retail concepts to elevate the selling ceremony
• Collaborated closely with the Store Director to lead, coach and develop 6 managers and 60+ advisors, driving engagement and delivering growth +12% YoY commercial growth across boutiques • Led clienteling and VIC development action plans, identifying business opportunities that increased local client revenue by +3% and grew the VIC portfolio turnover by +8 pts YoY • Ensured an elevated, best-in-class client experience by managing customer flow, role-modelling selling excellence and coaching the team on the selling ceremony, achieving an NPS of 96
• Oversaw all stages of the Client Experience Evaluation Program across 520 stores in 28 countries: delivering major in-store efficiency gains through the rollout of a new real-time tracking tool • Led the global training strategy for Retail Managers, developing training content and region-specific tools to accelerate upskilling with a focus on the UAE transition to direct-to-consumer model. • Defined and spearheaded the Digital Learning strategy, launching a new learning app, reaching an 83% adoption rate within five months
• Owned the Dufry account P&L across Travel Retail Europe generating €65M in revenue and achieving +6% growth YoY • Forecasted and monitored sell-in and sell-out performance across 300+ stores in 20 countries, negotiating OTB, managing product assortment and achieving a 10% reduction in aging stock • Negotiated the annual trade plan for 325 animation spaces, driving +12% fragrances growth across the top 8 priority markets
• Managed the commercial performance across the Turkey Travel Retail market generating €20M in revenue and achieving +12% growth YoY across 25+ point of sales • Directed the execution of the trade plan covering 30 activations, maximizing market share and positioning the top 10 stores to #1 ranking