Antonella Ciciriello

Managing the woman's boutique in Harrods from the launch in November 2024. Lead and development of a team of 3 people across the shop floor and stockroom, driving KPI's. Creation and implementation of a clients VIP database in order to incentivize sales. Management of product trackers, daily and weekly analysis of stock movement. Stock requests from Italy, organizing RTV and collection from store to outlet. VM leading according to the brand guidelines. Report to Italy and Harrods weekly figures. Managing liaisons with both Penthouse and Private Shopping. Promotion of the collections through social media. Delivering high standards of costumers service and leading post purchase outreach. Aligning with Menswear boutique and Flagship store for company initiatives and promotions. Creation of monthly rotas and operational daily tasks files to support team consistency among the shop floor and stockroom.

Building connections with the personal shopping team and Stylist Club. Managing stock, deliveries, RTV, transfers and two stockrooms. Implementation of the brand awareness through connections with the stand alone boutiques in order to transfer stock for VIP clients. Training and development of full time and part time team members, supervisors and stock controllers. Creation of rotas, daily planners and daily targets in order to achieve KPI's, monthly targets and brand objectives. 1to1 conversations with team members in order to create healthy and safe space in the working environment. Collaborations with the Harvey Nichols staff and management, to make the daily flow smooth and provide an excellent costumer service. From August 2024 I partecipated to the project of opening a menswear boutique in Harvey Nichols LG floor. I was involved in shopfloor, stockroom and VM organization aligning to the company procedures. I was in charge of the recruitment for both floors and organization of assessment days in the Flagship store. Dealing with HR, for team appraisal and payroll. Liaise weekly with B&M making sure that both mens and women boutique own the right stock in sizes and styles. Analysis of daily, weekly and monthly report to make sure the business was performing healthy against targets.

improving daily store KPI. Training the team in product knowledge, built clientele, provide amazing costumer service, driving personal targets and KPI, being on the top of visual and standards procedures. Making sure the shop floor and the stockroom are always in compliance with the company policies. Build rota, daily planners and making sure all policies are followed by team members. As per my daily job I have an active part in following team training development in order to improve their knowledge and progress within the company. Liaise with Visual Merchandising, Buyer and Merchandising team realizing the best strategies in order to achieve targets. Weekly meeting with the companies managers, monthly meeting with the CEO, Area Manager and directors and daily team briefing. Office organization and creation of documents archive in both physical and digital forms. Implementation of CRM in order to support our clienteling platform, promote and enhance sales, reach out to clients from remote. Creation of daily and monthly reports analyzing company and store figures through the company platforms, analysis of previous performances and sell-through products to forecast coming events and promotions. Liaise with the marketing team, for virtual events and in-store events, managing external and store team for private VIP events. Liaise with IT department for training on tills and systems, team training and solving IT issues that might occur. Scrutiny, selection and interviewing of new candidates that might enrich the existent team.

part in the opening of the store in the Battersea Power Station, the set up of the new boutique, organization of the shop floor and stockroom prior opening, team recruitment. Daily management of the team, creation of monthly rota and daily planner. Product training and driving daily, weekly and monthly KPI. Costumer service and clienteling, training the team to provide the best costumer journey.

Designer Studio, Selfridges Oxford Street. Be responsible for the weekly, monthly and yearly targets. Managing stock level, leasing relationships with B&M, department managers and VM. Managing the team members in the Designer studio, creating daily planners ensuring all the different areas on the floor are covered. Training team and new starters about brands, products, KPI and loss prevention procedures.

and the team in Selfridges, driving and monitoring sales per season, merchandising the products and the deliveries. Ensuring back of house and shop floor areas are compliant. Weekly stock control with mini-audits and loss prevention procedures. Weekly trade reports, client profile analysis, international clients monitoring, team members sales performance. Visual merchandising strategies to promote zero sellers, best sellers and exclusive items. Creating relationship with wholesale mangers and buyers. Providing extraordinary costumers experience.

creating and maintaining the critical path, attending fit sessions, racking up samples, creating fashion trend boards for buying meetings. Research of new sustainable brands in the international market, alongside the "Selfridges' buying better/inspiring changes" strategy.

being in charge for the VM, building relationship with Clients, CRM, managing the shop floor. Daily mini audit, daily loss prevention procedures, working in team and collaboration with teams from other brands and spaces. Opening and closure of shop floor, cash management.

of luxury leather goods.

accessories. Managing the pop-up store, merchandising and planning store layouts, stock management and attention to details and customers needs. Driving sales and team work.

luxury leather goods, managing pop-up store. Harrods London.

sales. Harrods, London.

True&Pure Group. "Discover and support some of the world's emerging creative talents is the agency desire. " Research artists of the world that will be marketed by True and Pure, while taking part in designing a marketing strategy and experiencing a creative entrepreneurial environment Manage of social network pages like Facebook, Twitter and Instagram. Editing of files and list with artists details and writing press releases and articles.

media in both Italian and English, submission of regular reports, recruitment of interns, curating art exhibition.