Leicester, UK
Daniel is available for hourly consulting only
Commercially driven marketeer with expertise in brand marketing, trade marketing, category management innovation, strategy and business development
Specialties: NPD, Strategy, Creative, Project Management, Research, Analysis, innovation, brand marketing, own label category management
To be discussed
Open to Full-time work
Marketing & NPD Director
Mission Foods Full-Time
Dec 2020 - Present
Manage a team of 15 across brand, category, npd and packaging for the £100m UK business in bakery goods
Customer Marketing Controller
Tulip Ltd
Sep 2014 - Dec 2020
Major pork producer of own label and branded (Danepak, Snaffling Pig, Alf Turner) products across multiple categories
Remit covering brand marketing, NPD and innovation, category management and busine...
Head Of Marketing And Category - Bakery Division
2 Sisters Food Group
Jan 2013 - Sep 2014
Head of team covering Pizza, Sandwiches, Ambient & Chilled Desserts including brands such as Foxs, Prima Fresco and Jamie Oliver
Head of Category Marketing
2 Sisters Food Group
Mar 2012 - Jan 2013
Heading a team on the Chilled Food Division covering Pizza, Salads and Sandwiches
Senior Category Marketing Manager
Uniq
Aug 2009 - Mar 2012
Mange the category and marketing for the chilled desserts division
FMCG
(Advanced)
Trade Marketing
(Advanced)
Brand Management
(Advanced)
Product Development
(Advanced)
Strategy
(Advanced)
Food
(Advanced)
Marketing
(Advanced)
Marketing Strategy
(Advanced)
English
Native
De Montfort University
ba hons
business studies
2003 to 2007
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