Daniel Thiem

Marketing, Innovation, Category & Business Development Consultant

Commercially driven marketeer with expertise in brand marketing, trade marketing, category management innovation, strategy and business development Specialties: NPD, Strategy, Creative, Project Management, Research, Analysis, innovation, brand marketing, own label category management

Previous Brands
2 Sisters Food Group
Mission Foods Full-Time
Rowse Honey Ltd (Wellness Foods)
Tulip Ltd
Work Experience
Marketing & NPD Director
Dec ‘20 - Now
Mission Foods Full-Time

Manage a team of 15 across brand, category, npd and packaging for the £100m UK business in bakery goods

Customer Marketing Controller
Sep ‘14 - Dec ‘20
Tulip Ltd

Major pork producer of own label and branded (Danepak, Snaffling Pig, Alf Turner) products across multiple categories Remit covering brand marketing, NPD and innovation, category management and business development.

Head Of Marketing And Category - Bakery Division
Jan ‘13 - Sep ‘14
2 Sisters Food Group

Head of team covering Pizza, Sandwiches, Ambient & Chilled Desserts including brands such as Foxs, Prima Fresco and Jamie Oliver

Head of Category Marketing
Mar ‘12 - Jan ‘13
2 Sisters Food Group

Heading a team on the Chilled Food Division covering Pizza, Salads and Sandwiches

Senior Category Marketing Manager
Aug ‘09 - Mar ‘12

Mange the category and marketing for the chilled desserts division

Marketing Controller
Dec ‘07 - Aug ‘09
Rowse Honey Ltd (Wellness Foods)

Lead the brand positioning and activation for the £25m brand

English - Native
Education & Training
De Montfort University
‘03 - ‘07
ba hons
business studies
Leicester, UK