Daniel Thiem


Hourly Consulting

Daniel Thiem

Marketing, Innovation, Category & Business Development Consultant

Current Location

Leicester, UK

Daniel is available for hourly consulting only

Commercially driven marketeer with expertise in brand marketing, trade marketing, category management innovation, strategy and business development

Specialties: NPD, Strategy, Creative, Project Management, Research, Analysis, innovation, brand marketing, own label category management

  • Brands Daniel has worked with
    • Mission Foods Full-Time
    • Tulip Ltd
    • 2 Sisters Food Group
    • Uniq
    • Rowse Honey Ltd (Wellness Foods)
  • Daniel's past titles
    • Marketing Director
    • Marketing Director
    • Marketing Director
    • Marketing Director
    • Head of Marketing
    • Head of UK Market
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Marketing & NPD Director

Mission Foods Full-Time

Dec 2020 - Present

Manage a team of 15 across brand, category, npd and packaging for the £100m UK business in bakery goods

Customer Marketing Controller

Tulip Ltd

Sep 2014 - Dec 2020

Major pork producer of own label and branded (Danepak, Snaffling Pig, Alf Turner) products across multiple categories
Remit covering brand marketing, NPD and innovation, category management and busine...

Head Of Marketing And Category - Bakery Division

2 Sisters Food Group

Jan 2013 - Sep 2014

Head of team covering Pizza, Sandwiches, Ambient & Chilled Desserts including brands such as Foxs, Prima Fresco and Jamie Oliver

Head of Category Marketing

2 Sisters Food Group

Mar 2012 - Jan 2013

Heading a team on the Chilled Food Division covering Pizza, Salads and Sandwiches

Senior Category Marketing Manager


Aug 2009 - Mar 2012

Mange the category and marketing for the chilled desserts division

  • FMCG


  • Trade Marketing


  • Brand Management


  • Product Development


  • Strategy


  • Food


  • Marketing


  • Marketing Strategy




De Montfort University

ba hons

business studies

2003 to 2007

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