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Daniel Thiem

Marketing, Innovation, Category & Business Development Consultant
About

Commercially driven marketeer with expertise in brand marketing, trade marketing, category management innovation, strategy and business development Specialties: NPD, Strategy, Creative, Project Management, Research, Analysis, innovation, brand marketing, own label category management

Previous Brands
RSPCA Assured
DJT Consulting UK
Ministry of Chocolate
Mission Foods
Pilgrim's UK
2 Sisters Food Group
Greencore
Wellness Foods
PepsiCo
Premier Foods
Work Experience
Non Executive Director (Trustee)
Aug ‘23 -
RSPCA Assured

• Play a key role in ensuring that all farms on the RSPCA Assured animal welfare assurance scheme are in compliance with the RSPCA’s stringent higher welfare standards. • Verify that the charity is being run in compliance with the established charity purpose and in adherence to its corporate governance. • Evaluate and review organisational strategy, financial position, and key business operations including marketing, membership management, and retailer relationships. • Participate in regular meetings and reviews as part of the organisation’s managing board.

Consultant/Owner
Mar ‘22 -
DJT Consulting UK

• Guide clients within the FMCG marketplace including Warburtons, Scotbeef, Ember Snacks, Surya Foods, DB Foods, Jack & Bry, and Chilli No.5. • Oversee key projects including leading sales and marketing retail teams, innovation pipelines, brand positioning, marketing activation, category management initiatives, business development, research, brand licensing and new business wins. • Spearhead the development and implementation of innovative business strategies, resulting in notable revenue growth and increased market share for clients in the food and beverage sector. • Establish and maintain a robust network within the industry, facilitating collaboration and knowledge-sharing opportunities and staying abreast of emerging trends and market dynamics. • Engage positively with clients through active communication, ensuring timely delivery of high-quality consulting services and exceeding client expectations. • Maintain up-to-date knowledge of regulatory changes, industry standards, and technological advancements to provide clients with cutting-edge insights and solutions.

Non Executive Director
Jan ‘22 -
Ministry of Chocolate

• Contribute an outside perspective for a leading provider of chocolate workshops and events in the UK. • Provide guidance and advice at quarterly board meetings regarding the business performance and strategy including business scaling, licensing and future business sale.

Marketing and NPD Director
Nov ‘20 - May ‘22
Mission Foods

• Served As a key member of the UK leadership team for the UK and Ireland, reporting directly to the CEO of EMEA. • Supervised and guided a high-performing team of 18 in marketing, category, NPD, and packaging, operating across both brand and own label with a 60:40 brand/own label split. • Concentrated on propelling brand growth through strategic initiatives in marketing, distribution, and product development, capitalising on growth areas such as pizza bases, meal kits and snacking. • Spearheaded the development of an innovative pipeline that aligned with evolving consumer trends and needs, while overseeing £1.8 million in marketing spend.

Customer Marketing Controller
Sep ‘14 - Nov ‘20
Pilgrim's UK

• Direct Category Management for the Bacon, Gammon, Sausage, Pork, Slow Cooked, Cooked Meats and Savoury Snacking portfolios encompassing both branded and own label products. • Spearheaded the Innovation pipeline for relevant customers and brands within the portfolio, in addition to taking ownership of the Snaffling Pig brand license across chilled products in the UK. • Oversaw marketing and innovation for the co-pack and license business, collaborating with Quorn and Jolly Hog brands on effective snacking initiatives. • Contributed marketing advisory services for Quality Meat Scotland, guiding all pork marketing initiatives including TV campaigns and online engagement.

Head of Marketing and Category - Bakery Division
Jan ‘13 - Sep ‘14
2 Sisters Food Group

• Supervised a team of five covering chilled salads, desserts, bakery, pizza, and sandwich businesses. • Analysed key data in order to make recommendations on brand licensing initiatives including the launch of City Kitchen, a £5M sales initiative which delivered £0.6M in profit. • Took responsibility for all UK customers across the grocery retail market, managing divisional budgets of $1M for research, design, and marketing. • Mediated negotiations and managed relationships with key data providers including Dunnhumby, Nectar 360, Nielsen, Circana, and Kantar which included group data savings of £150K.

Head of Category Marketing
Mar ‘12 - Jan ‘13
2 Sisters Food Group

Heading a team on the Chilled Food Division covering Pizza, Salads and Sandwiches

Senior Category Marketing Manager - Uniq/Greencore
Aug ‘09 - Mar ‘12
Greencore

Marketing Controller - Rowse Honey
Dec ‘07 - Aug ‘09
Wellness Foods

Marketing Manager - Orchard House Foods
Jun ‘06 - Dec ‘07
Wellness Foods

Customer Marketing Manager - PJ Smoothies
Oct ‘04 - Jan ‘06
PepsiCo

Category Development Manager
Oct ‘03 - Oct ‘04
Premier Foods

Category Manager
Jul ‘01 - Oct ‘03
Premier Foods

Languages
English - Native
Education & Training
De Montfort University
‘03 - ‘07
ba hons
business studies
Leicester, UK