STRATEGIC MARKETING / PRODUCT ANALYSIS / MERCHANDISING : - conception of the marketing plan - collection analysis - conception of the collection plan - conception of the collection briefing dedicated to the designer COLLECTION CREATION : - proposal of manufacturers - research and proposal of suppliers - monitoring of the collection development - pricing analysis and margin proposal COLLECTION COORDINATION : - team management - creation of tools and implementation of the collection process - proposal and management of the collection retro planning - budget conception and supervision - project management and collection monitoring with the different internal and external interlocutors MARKETING COMMUNICATION : - development of collection presentation and selling tools - product merchandising PRE INDUSTRIALISATION : - creation of a technical publication meant to manufacturers - preparation of leathers and supplies - validation of production seeds
(CDI), management of 5 people
PRODUCT ANALYSIS : - Conception of the product marketing plan (external and internal analysis, development axes etc...) - Collection / offer analysis (positioning, segmentation, target prices, SKU's ...) - Conception of the collection plan / Grid merchandising - Creation of the collection briefing dedicated to the Design team - Business reporting and product performance analysis COLLECTION COORDINATION : - Team management : Product / Design / Development / technical - Creation of tools and implementation of collection & development processes - Proposal and management of the collection critical Path (collection planning) - Budget conception and coordination COLLECTION DEVELOPMENT : - Research and Proposal of suppliers and manufacturers adapted to the brand - Project management and collection monitoring with the different internals and externals skateholders - Research and monitoring of new materials and techniques to meet sustainable expectations - Management and validation of materials and components used, with respect to quality/price constraints/design brief - Analysis with the technical team of industrial risk anticipation (product & materials / components) - Pricing analysis and margin proposal - Management of the pre industrialization of the collection with the production and quality teams PRE INDUSTRIALIZATION : - Supervision of the technical reviews with technical and production teams - Determining of the delivery windows vs merchandising plan - Define with the production team order confirmation and delivery schedules for manufacturers and suppliers
(CDI), management of 3 people
(CDI), management of 2 people
(CDI, Job creation)
Leathergoods / Shoes / Fashion Jewellery / Gloves & Scarves
Shoes, Eyewear, Fashion Jewellery, Watches (CDD)
Leather goods/ Belts/ Cufflinks (Internship)