Elzbieta Hass

Collaborated closely with sales and sponsorship teams to deliver integrated marketing campaigns for the Mining Indaba event. Focused on creative execution for both print and digital campaigns, ensuring brand consistency and high-impact communications for a global audience of companies, governments, and industry leaders. Worked with global companies including Anglo American, BHP, Rio Tinto, and government representatives to develop impactful marketing materials that aligned with sponsor and attendee expectations. Delivered high-quality creative assets, including email campaigns, digital content, and print materials, ensuring timely completion within project deadlines and event schedules. Managed the creative direction for campaigns, ensuring all materials adhered to the brand's guidelines and were completed within tight timelines. Supported high-profile speakers and sessions, including government leaders and industry experts, promoting key topics such as sustainable mining, investment opportunities, and innovation in the sector. Collaborated with internal teams to ensure cohesive messaging, coordinated deliverables, and aligned project timelines to ensure seamless execution across all marketing channels.

Strategic Campaign Management: Designed and executed comprehensive email marketing campaigns for UNLEASH World in Paris and UNLEASH America in Las Vegas, achieving measurable growth in registrations and attendee engagement. Managed over 50 targeted email campaigns, driving early bird and standard ticket sales, including abandoned cart recoveries, achieving a 20% average open rate and 15% click-to-open rate. Collaborated with cross-functional teams, including content, design, and tech, to ensure seamless project delivery and consistent branding across all communications. Data-Driven Audience Segmentation: Utilized advanced data analytics to segment audiences across 25,000+ prospects, tailoring messaging to past participants, VIPs, and new leads. Delivered campaigns targeting HR leaders and decision-makers, leveraging insights from companies like Google, Heineken, and Siemens. For UNLEASH America, focused on expanding into key North American markets like Las Vegas, New York, and Chicago through localized campaigns, personalized messaging, and remarketing strategies. Event Highlights Promotion: Showcased marquee speakers and sessions through email and digital campaigns, spotlighting thought leaders like Jyoti Chopra, Christian Schmeichel, and Anna Tavis. Promoted topics including AI in HR, talent agility, and future-forward leadership. Onsite Program Management: Directed and managed the Talent Acquisition Room, working with global brands such as Walmart, Lenovo, and MGM Resorts to deliver high-impact sessions and workshops. Collaborative Leadership: Partnered with sponsorship, content, and logistics teams to ensure successful project execution and alignment with event objectives. Streamlined campaign timelines, ensuring on-time delivery of promotional materials and pre-event communications. Supported on-the-ground operations during events, driving attendee engagement and coordinating with team leads to address real-time challenges. Innovative Campaigns: Developed creative and engaging email strategies, such as urgency-driven "Last Chance" offers, VIP invitations, and playful themes, tailored to resonate with global and regional audiences. Performance Optimization: Conducted in-depth analysis of campaign metrics, identifying underperforming segments and optimizing content to improve ROI. Provided weekly reports to stakeholders to inform future strategies.

Led and executed comprehensive event marketing strategies, enhancing brand awareness and engagement. Managed a diverse portfolio of digital marketing services including social media, email campaigns, and SEO. Developed and implemented 360 marketing campaigns, integrating both online and offline channels. Analysed campaign performance using advanced analytics tools. Delivered actionable insights to optimize strategies for maximum ROI. Collaborated with cross-functional teams to align marketing efforts with business objectives. Supervised and mentored a team of marketing professionals.

Directed the planning, execution, and evaluation of high-profile events across the Asia-Pacific region. Developed and executed paid media strategy, including PPC, display advertising, and social media advertising. Managed the affiliate marketing program, optimizing commission structures. Collaborated with brand, e-commerce, and marketing teams to execute cross-channel campaigns. Worked closely with social media platform partners and Brand teams to create optimized digital creative assets.

Managed and enhanced web presence Responsible for social media platforms including YouTube, Facebook, LinkedIn, and Instagram. Developed new content strategies and coordinated a team of 12 employees to drive performance. Monitored and analysed campaign performance, providing monthly reports and recommendations. Grew new data, driven by strategies for interactive marketing campaigns, significantly increasing brand awareness. Identified new digital channels and conducted detailed market analysis to inform strategy.

Build and implemented effective marketing strategies to drive performance and revenue growth. Conducted market research to identify consumer trends and preferences. Managed a team of marketing coordinators, providing guidance and support to achieve campaign objectives. Led targeted email campaigns via Salesforce and HubSpot CRM system. Collaborated with cross-functional teams to align marketing efforts with business goals.

Managed social media accounts and drove consumer engagement by 40%. Created interactive posts to build a lasting social following.

Owned the P&L for key accounts and managed a budget of over £70k. Generated new leads and represented the business at trade events.

Managed a £1million key account and grew a database of 20,000 customers. Developed new services, generating £50k of new revenue in the first month.

Founded and built a successful salon with an annual turnover of £70k and profit of £40k. Performed a dual role of business owner and marketing strategist, overseeing all aspects of business development, marketing, finance, operations, and client treatments. Developed and executed strategic marketing campaigns, including social media content, email marketing, and local advertising, driving customer acquisition and retention. Managed the salon's finances, including budgeting, forecasting, and financial reporting, ensuring profitability and sustainable growth. Oversaw daily operations, including staff management, inventory control, and customer service, maintaining high standards of service and client satisfaction. Conducted various beauty treatments, ensuring a high level of client care and personalized service.

Created monthly promotions driving client engagement. Developed and implemented marketing campaigns increasing ROI by 30 new customers daily.