I am an award-winning Creative Director and a Filmmaker with experience of working in major agencies, both in the UK and worldwide. My strengths lie in generating strong conceptual ideas, backed by sound strategic thinking and high-quality art direction. Having got into the business after a career as a professional ballet dancer, I've always enjoyed pushing my boundaries. So alongside my advertising career, my broader arts background has enabled me to branch out into to writing, directing and editing content films for a number of brands, such as Louis Vuitton, M&S, Net-a-porter, D&G, Bally and Hugo Boss. Recently through my production company Surefire film I have worked closely with Hugo Boss to create brand platforms and conceptualise creative for their global autumn/winter 2017 and spring/summer 2018 campaigns. I conceived and directed a series of online films and created a social plan that included the usual suspects (IG, FB, Twitter). I also art directed all outdoor and print photography working closely with fashion photographer Adam Fussell. The 'Own Your Journey' campaign centres around the life and career experiences of three highly successful men, each working at the highest level in their respective fields. Lewis Hamilton, James Marsden and Patrick Janelle reflect on their personal road to success and what it means to 'Own Your Journey. I worked with each of the men to create copy that was authentic and personal to them and their journey. The 2018 spring/summer campaign 'Summer of Ease' features actor Sebastian Stan and friends unwinding from the day-to-day pressures of modern life. Embarking on a series of small journeys, they enjoy both the physical and spiritual benefits of seasonal rest and relaxation. In 2019/20 acting as creative agency as well as production outfit, I delivered a 360 campaign for the launch of the world's first eStroller. I went on to produce/write and directed 5 more global launch campaigns for Cybex. During the pandemic I produced, directed and co-wrote my debut feature -length documentary about the first British Skate legend entitled Still Stoked.
Creative Director - Jones Lang LaSalle. Creative Director/Writer - Ripple Effect Lead Creative - Nestle Lead Creative - Hallmark cards Lead Creative - Guinness
Creative Director/Writer/Director - Direct Line Creative Director/Writer/Director - Marks & Spencer Campaign of the Year - PR Week Awards 2016 - #directfix Best use of content - PR Week Awards 2016 - Supersub - Stuart Pearce
I am a versatile award winning creative director and an accomplished filmmaker. Working on fashion films, to feature-length documentaries, as well as commercials for some of the worlds biggest brands.
Creative Director/Art Director - Skoda Creative Director/Art Director - Canon Creative Director/Art Director - Coca Cola
Art Director - Jeep and Chrysler Art Director - General Electrics Art Director - Red Cross Art Director - Dolmio Art Director - Dowe Egberts
Art Director - Campari Art Director - Remington Art Director - Pringles Art Director - Cadbury's Art Director - COI Art Director - Proctor & Gamble Art Director - Bulmers Art Director - Ben Sherman Creative Circle Silver - Campari
Art Director - Fullers Art Director - BP Art Director - Iams Art Director - Intercity D&AD nomination - John Pearse Kinsale Bronze - John Pearse Epica award - John Pearse