Paul Surety

I am an award-winning Creative Director and a Filmmaker with experience of working in major agencies, both in the UK and worldwide. My strengths lie in generating strong conceptual ideas, backed by sound strategic thinking and high-quality art direction. Having got into the business after a career as a professional ballet dancer, I've always enjoyed pushing my boundaries. So alongside my advertising career, my broader arts background has enabled me to branch out into to writing, directing and editing content films for a number of brands, such as Louis Vuitton, M&S, Net-a-porter, D&G, Bally and Hugo Boss. Recently through my production company Surefire film I have worked closely with Hugo Boss to create brand platforms and conceptualise creative for their global autumn/winter 2017 and spring/summer 2018 campaigns. I conceived and directed a series of online films and created a social plan that included the usual suspects (IG, FB, Twitter). I also art directed all outdoor and print photography working closely with fashion photographer Adam Fussell. The 'Own Your Journey' campaign centres around the life and career experiences of three highly successful men, each working at the highest level in their respective fields. Lewis Hamilton, James Marsden and Patrick Janelle reflect on their personal road to success and what it means to 'Own Your Journey. I worked with each of the men to create copy that was authentic and personal to them and their journey. The 2018 spring/summer campaign 'Summer of Ease' features actor Sebastian Stan and friends unwinding from the day-to-day pressures of modern life. Embarking on a series of small journeys, they enjoy both the physical and spiritual benefits of seasonal rest and relaxation. In 2019/20 acting as creative agency as well as production outfit, I delivered a 360 campaign for the launch of the world's first eStroller. I went on to produce/write and directed 5 more global launch campaigns for Cybex. During the pandemic I produced, directed and co-wrote my debut feature -length documentary about the first British Skate legend entitled Still Stoked.