Meida Damayanti

- Championed global womenswear division, directly overseeing merchandising while leading cross-functional teams in design and product development to achieve business goals, long-term vision, and overall brand direction; - influenced womenswear label strategy, collections, and business performance across apparel, footwear, accessories, and close-to-body including indirectly the licensing partners – managed by licensing team. - Orchestrated North America GIII License takeback after 10 years, rebuilding U.S. business line by establishing new frameworks, pilot collections, and teams from scratch in less than one year; aligned all regional and global standards with processes still used today. - Led women’s footwear and women’s accessories divisions from 06/2021–09/2023, contributing to the success of divisions within brand by championing perception and facilitating growth through unified messaging. - Responsible for business unit P&L - Led team of four directors and 30+ merchandising professionals, influencing 100+ cross-functional staff by instilling performance-driven and collaborative culture. - Partnered with C-suite leadership on organizational redesign and transformation initiatives, contributing strategic insights that linked structure to financial goals and improved execution. - During 2021 - 2024 managed additionally the kids business.

- Reestablished Tommy Hilfiger’s global accessories business after license takeback. Defining label strategy, positioning, and design codes (together with design partner) across both Tommy Hilfiger and Tommy Jeans for men’s, women’s, and kids’ categories. - Directed cross-functional global team of 30 spanning design, merchandising, product development, sourcing, and sales, cultivating transparent entrepreneurial culture that encouraged innovation and accountability. • Partnered closely with design to align creative vision and commercial strategy, ensuring collections delivered both brand authenticity and profitability. • Established global market reach through strong collaboration with each market and by setting frameworks to balance premium positioning, commercial product scalability.

Ruma Home www.ruma-home.nl and Ruma Manis www.ruma-manis.com are two small-scale passion projects in home tableware products, rooted in Indonesian heritage and craftsmanship. The projects are limited-scale creative initiatives built for personal inspiration, entrepreneurial learnings and to stay connected and give back to my roots. These projects operate at a modest scale, ensuring my full commitment to my corporate executive priorities.

• Advanced from Manager (2013), overseeing merchandising strategy for Tommy Hilfiger and Tommy Jeans footwear across men’s, women’s, and kids’ categories • Directed integration of footwear division post-license takeback, restructuring design partnerships and establishing new collection frameworks to align product with brand identity and market needs. • Balanced analytical and creative decision-making, using data-driven insights to influence design direction, optimize assortments, and improve sell-through performance across key markets. • Collaborated with design agencies and regional teams to incorporate consumer insights into product strategy, ensuring relevance across diverse global markets.

Conducted research next to MBA study in Sales & Operations Planning part of Supply Chain for Reebok, which is part of Adidas group at that time. Created tangible connections between supply chain and product management team from thinking, process and decision making.

PT. Transmarco operates as Hush Puppies brand license holder for region across Indonesia, Malaysia, Singapore. My role was to create the right assortments and buy consisted of global collection adoption and local development. This taught me on understanding consumer needs, holistic collection building, creative product development, cross regions-business relationship building with counterparts, vendors and retail staffs.