Experienced luxury fashion professional with 6 years in the industry, 4.5 years in Creative Strategy, and a Master’s in Marketing. Known for strong leadership and a strategic approach to production, I have successfully managed high-complexity, high-budget projects across e-commerce, marketing campaigns, and brand partnership photoshoots. My experience includes leading productions, researching creative and cultural trends, and creating presentation decks to translate insights into actionable strategies, ensuring seamless execution while maintaining brand consistency.
Directed styling through the product lifecycle, from campaign concept to final image approval, ensuring brand consistency Supported FW24 and SS25 merchandising strategy with the Global Director, crafting a styling framework for multi-channel alignment Led trend analysis for luxury, performance, and loungewear, informing seasonal plans and product positioning Traveled for on-location shoots as Lead Stylist for the Holiday Campaign, coordinating styling across studio and various international settings to ensure cohesive brand representation Styled brand ambassadors and social media content, enhancing engagement and global brand positioning
Managed the product lifecycle from development to commercialization, including seasonal alterations and cuts, ensuring alignment with brand strategy and market demands Led showroom presentations to international buyers, effectively communicating product narratives and driving interest in collections. Supported internal merchants and leadership by researching global marketplace trends, providing actionable consumer and market insights to guide product strategies Collaborated with Product Creation, Design, and Marketing teams to define hangtag and packaging requirements, ensuring timely creation of necessary assets Delivered product presentations to retail and buying teams, ensuring clear communication of product features, benefits, and brand vision to drive alignment and sales performance
During my time as a Studio Producer at SSENSE, I specialized in planning and executing high-complexity visual productions and projects. This encompassed a diverse range of responsibilities, from coordinating regular production activities to orchestrating marketing activations and executing brand partnerships. A key aspect of my role involved meticulous document management and the regular updating of reports to ensure production accuracy while aligning with overarching business objectives. Notably, I played a crucial role in planning photo productions for in-house brands such as Petra Collins, LU’UDAN, and SSENSEWORKS, showcasing my ability to navigate and lead the entire production process. Facilitating effective interdepartmental communication emerged as a core strength, as I successfully fostered collaboration between teams, including Marketing, Art Direction, Styling, Buying, and Studio. This holistic approach ensured the seamless integration of various elements within the production pipeline. Talent acquisition was another vital aspect of my role, where I took charge of booking professionals essential to daily productions, encompassing Stylists, Hair and Makeup Artists, Models, and Photographers. This strategic approach contributed significantly to the successful execution of visual productions and solidified partnerships with brands.
Act as a liaison for customer returns and rush orders, organize and follow up with items on hold and special orders, and assist Personal Shopping with moving reserved inventory. Lead followups with customer-specific brand and product questions Support return customers by compiling personalized recommendations based on customer profiles and seasonality.
Worked as a sales associate in the women's shoe department over the summer