With extensive experience in luxury retail, I excel in merchandising and buying roles. I've driven significant sales growth through strategic product management. My bilingual skills in English and French enhance my ability to connect with diverse customer bases, ensuring exceptional service across dynamic retail environments.
▪ Overseeing Global seasonal cross-brand expansion of under-developed categories and go-to market assortment tactics & communication for all channels ▪ Energizing assortment o Strategizing, developing, and managing long range assortment development plans in partnership with Merchandising stakeholders/teams ensuring alignment to Company objectives o Identifying product opportunities cross brands that will accelerate consumer engagement ▪ Amplifying development and go-to market strategies around key brand initiatives o Aligning operations (FCST, order, delivery) and track performance indicators o Aligning on distribution strategy with merchants and sales, identifying new distribution opportunities and partner on validating final distribution o Aligning on Marcom support with Marketing and PR o Facilitating cross-department pre-line opening discussions for stronger seasonal planning o Proposing disruptive ideas to increase core categories penetration o Partnering with global lead in the development of regionally relevant capsules ▪ Leading the development, execution and launch of collaborations, sponsorships and capsules for Polo brands globally including iconic partnerships such as Wimbledon, Australian Open, Olympics, MLB, Kith, Element, Highsnobiety ▪ Developing and implementing procurement plans for key strategic projects, in order to improve lead times and cost.
Managed the menswear knitwear assortment, achieving double-digit growth and a 95% sell-in rate for the Polo Golf collection. Directed the development of buy sheets and season buy sheets analysis and strategies that optimized product assortment and boosted market performance. Implemented innovative in-season initiatives that significantly increased customer acquisition and brand appeal.
Oversaw special projects for international brands, including sport sponsorships (Wimbledon, AO) & designed capsules targeting Next Gen consumers. Developed and executed strategic product lifecycle plans, leading to successful market introductions and sustained sales growth. Collaborated with design and merchandising teams to align seasonal trend briefs with business objectives.
Launched the first investment fund dedicated to Ancient Art in Mauritius, managing all aspects of marketing, communication, and business development. Developed strategic partnerships with investors, galleries, and collectors to establish the fund's credibility and impact. Organized high-profile events and exhibitions to attract stakeholders and elevate the fund’s visibility. Spearheaded innovative marketing strategies to position the fund as a unique investment opportunity.
Led the buying strategy across the EMEA region, optimizing product offerings and driving commercial success. Achieved a 25% year-over-year sales increase, exceeding departmental targets and securing €1M in VIP client sales.
Managed sales across 120+ accounts, surpassing sales targets with €3M in annual sales and a 25% seasonal growth rate. Expanded the business by opening new accounts and shop-in-shops across Europe and the Middle East.
Support account managers for the following brands for and during fashion weeks: JW Anderson, Each x Other and James Perse • Set up and managed reports to support both the brands (competitor analysis, end of season report) and the retailers (store training, follow up with the sales) • Researching new markets and prospect stores to continue the growth of the brands business • Monitoring sell through in existing stores and action stock swaps returns • Successfully managed fashion show seating plan for clients
Member of a team that evolved significantly. Created online resources, designed and moderated part of the intranet website • Successfully researched and produced a market strategy for the mutual insurance system: had lead responsibility for the client database and managers’ report each month • Networked with clients to persuade them to become shareholders • Proofread the design, follow-up, correction and final version of newsletters for shareholders
Florian is a hard worker, not counting his hours and passionate about his work. It was a pleasure to work with him during each showroom session. What a team we had!